Why & When to Choose Magento for Your Ecommerce Store?

YOLO – You only live once. Right?

The same applies to ecommerce stores. One bad experience and your store visitors will be gone for good. And what do you do with no customers? Simple. You close the store.

As a store owner, you would not want that to happen to your ecommerce store. Would you? That’s why it is crucial to choose a platform that offers nothing but the best. A platform that caters to all your needs, and that offers an improved store design, more scalability, and numerous other distinctive, yet necessary features.

Our recommendation is Magento.

Why Magento?

Not only is it powerful, but completely free to use. Moreover, it offers everything a layman would demand from an ecommerce platform. Let’s learn more about Magento in detail.

Read: How to migrate from Shopify to Magento

Companies that Use Magento & Where They Stand

A list of companies that use Magento as their ecommerce platform include:

Nike: Nike uses Magento for its Australian ecommerce store.

Vizio: Vizio is one of the biggest consumer product brands in the USA. Its revenue is in millions and interestingly, the whole store is based on Magento.

Coca Cola: Coca Cola’s online store is also using Magento platform.

Nestle: Nestle Nespresso uses Magento platform to offer customers coffee machines, coffee capsules, and related accessories.

Ford: Ford’s online accessories store uses Magento for its backend.

Olympus: Olympus is a multinational camera company. Even its ecommerce store is based on Magento platform.

Reasons to Choose Magento

To understand how Magento stands out from the rest, we need to check out the features it offers. Here is a list of some highly sought after features that Magento currently offers.

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Highly Scalable

Magento is a highly scalable platform because of the way it is designed. The platform can handle a few thousand products with ease, and if you have a faster hosting, you can easily scale it to millions of products. In fact, most ecommerce platforms like Coca Cola and other similar Multinational Companies (MNCs) host over a million products on Magento enterprise edition.

According to MageMonkey, Magento can handle around 200,000 to 400,000 products without proper optimization. With proper optimization, it can handle even more products. No other platform offers this much flexibility without customizations.

Empowers Store Hosting

Magento works well with any web host including shared, dedicated, VPS, and even cloud. But since you will be having thousands of products on Magento, it is necessary that you choose a cloud hosting solution. In comparison with other hosting types, cloud is much more affordable and scalable.

As a matter of fact, we have been able to optimize Magento for peak performance of 300ms on Cloudways Digital Ocean server.

Of course, this is for a template-level website but even with a decent theme and products on your store, you will still be able to launch your Magento store easily within a few seconds.

Multi-Store & Multi-Language Support

Let’s say you want to create a different version of your store for the country-specific audience. On a typical ecommerce platform, you will have to start from scratch, populate the new store with products and then take it live. But with Magento, you simply enable the multi-store option, and the store will be ready in no time.

High Performance

Magento surpasses all other platforms in terms of speed. It can easily load a website with 300,000 pages in around one second. And, we have test results to prove that.

Web Hosting Rating, a hosting focused blog, did a review to test how fast Magento runs on Cloudways servers. Since Cloudways, Magento hosting provider uses ThunderStack to improve site performance, it simply exceeded user expectations.

The results were simply stunning.

In the test, Website Hosting Rating compared Cloudways with SiteGround. Cloudways hosted website loaded in 435 milliseconds, while SiteGround hosted website loaded in 1.3 seconds. This is indeed an ideal time to impress visitors and helps convert them faster.

Exceptional Mobile Experience with PWAs

Now that Magento 2 is available for download, its users can easily get Progressive Web Apps (PWAs) to improve the performance of the store. These apps are directly installed from the browser and visitors won’t have to visit the app store to download them, leading to higher retention and better user experience.

Tons of Modules & Extensions

One reason to choose Magento over other ecommerce platforms is because of the number of modules and extensions it offers. Most basic store features are built into the Magento platform. However, the features not available in the platform can be downloaded directly from Magento marketplace for free.

Completely SEO friendly

Magento 2 is more SEO friendly than Magento 1 because of two reasons. One, its admin panel is much more user-friendly. People don’t get lost when searching for menu options. They can easily navigate to their desired task. Second, Magento 2 comes with many SEO settings such as custom URL, Meta tags, keywords, and even excerpt text.

Read: 7 Ways to Promote Your E-commerce Product without Being Salesy

Streamlines Checkout

Magento developers have made guest checkout as the default option in Magento 2 release. This allows a faster checkout option for guest visitors. Moreover, the users who have had previously bought from the store, they can automatically log into the store for even faster checkout.

What Magento Offers? What Other Ecommerce Store Don’t

A few features that make Magento different from the rest include:

• It
  is a highly flexible platform
• It
  is host-dependent. You can scale it as much as you want if you have better
  server infrastructure in place
• Because
  of the active Magento community, Magento platform users can get on-spot support
  any time of the day
• It
  is built on a feather-light PHP framework called the ‘Zend framework’ and
  offers unmatched performance to its users.

Getting Started

Magento is a free and robust ecommerce platform that offers even beginners to take their store live with minimum effort. Because of its intelligent design, Magento is highly scalable, easy-to-use, and offers a seamless customer experience.

You can install Magento on Cloudways managed hosting platform with just a few clicks.

Simply choose your desired server, select an app, and set your preferred location, and you are good to go.

Get started with Cloudways.