If you are green in this industry of Search Engine Optimization, you might have a number of questions to ask. Do not be afraid, we all have been there getting our toes wet. Below are the top 5 SEO questions that you might be interested in. We have also provided the answers for each for your own benefit.
Which keywords do I use?
Keywords are specific targeted words that are used to increase your visibility on search engine result pages (SERPS). If you are stuck on how SERPS work, https://serpbook.com will give you detailed information. Keyword research is a common practice for anyone to attract massive traffic to your website. It must be understood that not all keywords bring in traffic according to your needs. The best method is to design and market a site that attracts traffic with intent to deeply engage with your site’s content.
In determining which keywords to use, first understand the overall subject of your content and its intended purpose. Keywords can also be chosen by studying what search users key in to search engines so that you’re able to tie your keywords directly with your content as well as reach out target customers.
Read: Top 7 Keyword Research Tools to Find Keywords That You Can Easily Rank
What are the most important SEO ranking factors?
There are more than 200 factors affecting SEO ranking. The most important factors for a pro or even a beginner include: content, links and RankBrain. To elaborate more on this, you need quality content to be identified as an authority in a particular niche. Content that is relevant, original and purposeful will serve needs of your audience making them to come back to your site.
Links on the other hand tell Google that your site is relevant. There must be links pointing back to your site. Ensure your links are strong enough, an attribute of the title tags.
RankBrain is Google’s recent Artificial Intelligence. This is a super smart program that goes beyond understanding keywords. It majors on understanding context than keywords. This is not to say keywords are useless. Rather put humans at the center of your content.
Read: SEO Strategies for Bloggers – A Guide of SEO Best Practices
Is it possible to generate website traffic with zero marketing budget?
There are various techniques that are used to generate traffic to your site such as public relations, content syndication and email marketing. All these uses zero budgets.
However, for serious business, they heavily invest resources to generate traffic. It is highly recommended that you have a budget to market your site. But if you’re broke you can easily use the most common methods mentioned above. Not to heartbreak you or anything, to gain traffic using these means may take ages. It is not an overnight success.
If you need traffic than can convert into sales, it is essential for you to set aside a budget for the same. A little effort will lead to a high turnaround.
Read: How to Boost Ranking with High Quality Backlinks
How do I start on-page SEO as a beginner?
This is also one of the frequently asked questions. On this, your site’s performance has to be peak. First conduct a SEO audit before beginning any SEO activity. The importance of this audit is to ensure all the problems have been correctly identified and accorded the proper solutions. On page factors to look at include: optimized images, mobile-friendliness, page load speeds, on-site elements such as meta descriptions and page titles, structured data, type and quality of content and broken links.
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Google Analytics and Search Console tools can be very useful in this process. They provide general information on your audience, where your traffic is coming from, the pages your visitors are landing on and what they did there.
‘White Hat SEO’ vs ‘Black Hat SEO’: What’s the Difference?
These are different types of techniques used to gain higher search rankings. White Hat SEO is regarded as ethical while Black Hat is regarded unethical. Using Black Hat SEO will only land you into trouble and you might get penalized for it. It is of great importance that you use ethical methods to boost your SEO
There are more and more SEO questions. However, these are the answers to some of the most frequently asked SEO questions. Ensure to dig more so that you can foster a deeper understanding on SEO.
