Instagram, among all social media channels, is taking over the social internet, taking it by its reins, you may already have experienced it if you have tried its filters for up-swiping. In 2019, the world witnessed Instagram coming up with several new features to make this mobile app more useful to its users, especially business marketers and advertisers.
At present, it has over 1.12 billion active users in a month, and with the release of the new messaging app, Threads, it is expected to rise even more in the following year. All these are signs that Instagram means a lot for your business.
- It will boost your social media marketing strategy enabling you to gain more social followers, Instagram followers in fact, and
- It will ensure the desired growth of your business and get a high ROI.
It will help you to create more and better opportunities for your business with the perfect social media strategy. Having Instagram in your mix, you will be better poised in 2020 when both marketing and ad-spends will grow more than you can expect, as suggested by the industry experts.
Looking at the current trajectory of growth, the experts say that Instagram will provide all brands and businesses a lot of room and scope to flourish. However, without knowing the things that you need to have in 2020, this may not be possible. Therefore, read on to learn more about Instagram marketing strategy trends.
The power of words
In 2020, words will play as influential a role as the images, if not more. Yes, this may sound a bit contradictory to you because, ideally, Instagram is all about visuals, including photos and videos. To me, these visuals work in your favor you will need:
- High-quality photography
- A more cohesive aesthetic and
- On-brand images as the three most essential elements.
However, in 2020, you will still need to think about your grid, and this is where Instagram and captions will take center stage. Look at the famous Instagram influencers, and you will see they are all using and suggest to share lengthy captions on the posts. They say:
- It allows you to be more creative
- It gives greater insights and
- It makes it very easy to share knowledge.
When you do not follow the traditional “photo first’ way and write mini-blog captions, it will enable you to make the users ‘feel’ the pictures. Moreover, the ‘caption first and image second’ concept will help you to follow a more journalistic approach. You will be able to share more authentic and vulnerable moments with your followers.
Most of the brands are now taking advantage of this trend to raise brand awareness and also help them to serve the causes that they wish to follow and stand for. According to a Fohr research report, since 2016, the average length of captions has become more than double of what it was before.
These longer captions get the most engagement, and in 2020, most of the feeds will have captions that will be of about 405 characters, which, on average, will be about 65 to 70 words!
Three things to include
If you want to make your Instagram marketing strategy effort more active, there are three specific things that you should include in your strategy in 2020.
This is a must, and you must also, make sure that it is most visually appealing and engaging. It must bring value to the viewer. All these are very important to make sure that your Instagram posts are, above all others and at the same time, to increase the likelihood of your content to gain more Instagram followers for your account. It is also essential to know the best posting schedule as it will vary according to the type of industry, demographics, and other characteristics.
Mastering your Instagram marketing strategy is crucial because there is no point in posting content that cannot attract and engage real followers. This is best done by using strategic content that will create more meaningful interactions and raise the level of engagement among people. This is what the influencers do primarily. Since the younger generation is not susceptible to conventional marketing and advertising methods, focusing on engagement marketing will help you to meet their desire for a genuine connection with the brands they favor and support.
This is also on the rise, and you should include it in your social media marketing mix. The importance of it is revealed by the fact that more than 80% of marketers invest in Influencer marketing.
Brands, both big and small should follow these marketing techniques to connect with their target audience. This will enable you to capitalize on the power of Instagram, that is, needless to say, is immense.
Choose the right message
When it comes to choosing the right message, you should not only choose one that is best suited and relevant to your business but must also be suitable for Instagram as well. For example, if it is for organizing an event, it must have the ability to spike the interest in people. Ideally, it is found through research that some of the messages that work much better than any regular messages are:
- Giveaways and
Out of all these four types of messages, giveaways are well appreciated by the customers because it shows the appreciation from the brand to them.
In addition to that, you should also choose the right Instagram filters to create a more cohesive Instagram page and even include emojis in your posts. Moreover, using paid ads will take your business a long way as it will enable you to target specific audiences and get more exposure, which will result in excellent conversion rates.
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You must, therefore, include both basic and advanced Instagram techniques and strategies in your marketing mix. These will help you to get more engagement, measure ROI of your brand, build a powerful hashtag strategy, and reach more customers on Instagram.
Just make sure that you focus on the video format and length for Instagram and add music and links to Instagram Stories.