Digital marketing is a rapidly evolving industry, and we’ll be seeing some big changes in how we connect with our audience. In this post I will share 5 emerging trends for the future of digital marketing.
A major trend is that consumers want more personalisation in their digital experience. They expect content to be tailored to their specific needs and interests, as well as being based on their location, cultural background or other factors.
Social Media Marketing Becomes More Important
With nearly three billion people using social media, it is more important than ever for businesses to make sure they are on these platforms. This will help you reach potential customers and create brand awareness.
A strong social media presence can also boost brand loyalty, which can lead to increased sales. It is also important to remember that you need to have a strong and consistent brand image. This will help to ensure that people associate your company with positive and professional characteristics.
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In addition, using social media can also help you to build relationships with your clients and increase the chance that they will recommend your business. It is important to be able to interact with your customers and answer their questions quickly and professionally, which will help you to gain trust.
Another way in which social media can impact your business is through its effect on search engine optimization. This will help your website appear in search engine results pages and allow potential customers to find your business easily.
You can use social media to promote your products and services by creating content that is relevant to the audience. This can include blog posts, videos, pictures, and more.
The most successful brands take advantage of the interconnected nature of social media by leveraging the power of earned media, which is word of mouth advertising that occurs naturally when someone shares or reposts something they like. This type of word-of-mouth advertising is often referred to as “sticky” content, and can be a powerful driver of growth and profitability for any business.
In addition, social media is a two-way customer experience tool, and brands need to make sure that they are integrated into the rest of their digital marketing strategy. This will enable them to leverage all of their data and discover new insights about their customers in real time.
AI-Powered Marketing
Today, it’s more important than ever to use AI to enhance your customer experience and drive digital marketing initiatives. Whether you’re an expert or a newbie, AI-powered marketing tools can help you take your campaigns to the next level and increase ROI.
Using data from a range of sources, including email, web page, blog posts, and more, AI-powered content marketing tools can intelligently create personalized messages based on your audience’s interests. This helps ensure that you’re delivering relevant messaging, which leads to higher conversion rates.
For example, AI-powered retargeting can automatically send an email to consumers who’ve left a shopping cart or are disengaging from your brand. It can then suggest products that will appeal to them or offer recommendations based on their past purchase history and behaviors.
In addition, AI-powered email tools can optimize campaigns quickly, eliminating the need for A/B testing. This saves time and allows you to make more informed decisions based on what actually works best for your customers.
Another area where AI-powered marketing software can be useful is in automating repetitive tasks that would otherwise have to be completed manually by your team. This frees up more time for your employees to focus on more creative and strategic tasks.
AI-powered marketing platforms can also be used to automate processes such as sorting and organizing data, answering common customer questions, conducting security authorizations and more. This can be extremely beneficial for companies that want to streamline operations while improving the customer experience. This can ultimately lead to increased revenue and greater operational efficiency. Ultimately, AI-powered marketing solutions can be an invaluable asset to any business. But, as with any technology, it’s important to choose the right tool for your needs.
Support Technology
The ability to connect the dots between marketing and sales is a key component to generating more revenue. By using digital technologies to improve the customer journey, you can make your marketing efforts more effective, leading to a higher conversion rate and better ROI.
There are a number of ways to do this, but one of the most exciting is through augmented reality. This technology uses AI to help customers navigate a virtual world populated with your products and services, which can help boost the number of online purchases and create more satisfied consumers.
In particular, Augmented Reality (AR) is the best way to demonstrate the features of your product or service in a format that makes sense to customers without sacrificing a brand’s image or customer experience. The technology is available in many forms, including mobile applications and voice-enabled devices like the Amazon Echo or Google Home.
This technology is also a good way to show customers that you value their time and their attention, even if you’re not face-to-face with them. For example, AR can display a virtual sales person for customers who are shopping on your site, or allow them to call in with questions about your product and services.
It’s important to note that a well-implemented AR strategy is not the same as the one that might be achieved by simply purchasing the latest smartphone or computer, though. The best AR strategy is the one that combines all of your customer’s needs and wants into a single digital platform, where they can purchase and interact with your products and services in a way that works for them.
Voice-Powered Everything
Voice-powered technology is an essential part of the future of digital marketing.
If you have ever used a voice-powered device, such as an Amazon Echo or Google Home, you probably know how valuable this technology can be. It can save you time and energy, and you can even get your questions answered by a virtual assistant without having to type them in.
One example of how this technology can improve your business is the way it can help you find information quickly and easily. For example, if you have an Amazon Fresh subscription, you can ask your smart speaker to check on the availability of a specific brand of coffee and see if it’s on sale.
Another way that voice-powered technology is changing the world of digital marketing is that it’s becoming a more popular and natural way to interact with your customers. It’s also a hands-free way to complete various tasks, such as scheduling meetings or booking flights.
However, while this technology is a great way to engage with your audience, it can have some limitations, as well. For example, it can be hard to know what information is private and what isn’t. For this reason, you should always make sure that you’re using a trusted source for any information that’s sourced from voice-powered devices.
Despite these challenges, voice-powered technology is growing in popularity, and it will continue to grow in the future. This means that digital marketers will need to adapt their content strategies and make sure they’re offering products that are valuable and informative for their target market. They’ll need to focus on short-form content, and they’ll need to ensure that their voice-powered products are easy to use. This is a big change from traditional marketing, so it’s important that digital marketers understand this new way of marketing and embrace it as a tool for future success.
Video Overtaking All Other Digital Channels
Streaming and social video are on track to overtake traditional TV in the near future. That shift is driven by a slew of factors. People are more interested in original content that isn’t limited to a specific channel. They’re also watching TV on platforms they can engage with and share, such as Twitter and Facebook.
The fact that so many consumers have access to video is a huge boon for businesses looking to attract new customers. It’s easier to grab attention with video than static images and text, and it can tell a story without words.
As a result, brands are investing more in video production and marketing. They’re using video for press releases, product demos, culture building, brand stories, ad campaigns and events.
It’s become an essential component of every communication campaign, and it will continue to grow in importance. With the rise of mobile sharing and ad-funded OTT channels, it’s important to understand how to create and distribute video content effectively.
Online video is the fastest-growing digital channel in terms of ad spend. Zenith Optimedia predicts that video will grow 15.4% a year on average between 2021 and 2024.
This growth comes largely from mobile devices, which are forecast to increase their share of global ad spending by 70 percent over the next three years. It’s also forecast to outpace television, which remains the dominant ad medium in many markets, according to Zenith.
It’s becoming increasingly clear that video is the key to unlocking the future of digital marketing. It’s incredibly effective at converting prospects into customers, which is why so many brands are making the switch to video in 2018. It’s also a great tool for nurturing leads and building relationships.
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