Looking for the best tools for analyzing website traffic? Look no further. Here is a list of great Web traffic analysis tools available online to help track, monitor, and manage your website traffic.
Making a functional and attractive website for your business isn’t enough. To make a strong online footprint in 2023, you need to monitor and evaluate the number of people who land on your site daily. And you also need to see how many users visit your competitors’ sites regularly and why.
Web traffic analysis data provides a general overview of your site’s performance and gives you doable suggestions to increase quality traffic.
It is a goldmine to enhance your advertising, marketing, and content creation strategies. Luckily, a variety of versatile and dynamic tools for analyzing website traffic are available online, both free and paid.
Let’s see what some of effective web traffic analysis tools can offer you.
Google Analytics
Google Analytics offers a treasure trove of insights about your site’s visitors. Managed by Google itself, it’s free and easy to use and thus, highly popular. However, businesses need to ensure GDPR compliance for Google Analytics, especially regarding user data handling. It has a neat and ordered dashboard that organizes different aspects like traffic, conversions, and bounce rates. It’s ideal for both new businesses and giant corporations. A survey suggests that 56% of online companies depend completely on Google Analytics for analyzing their site’s traffic
It has a neat and ordered dashboard that organizes different aspects like traffic, conversions, and bounce rates. It’s ideal for both new businesses and giant corporations.
However, its paid version offers advanced features. Its salient features include keyword suggestions, conversion monitoring, traffic reporting, a custom dashboard, third-party referrals, and more. Experts at a reputable digital marketing agency in Dubai can help you use Google Analytics effectively.
Hotjar
Trusted by 550K businesses, it analyzes customer behavior and conversion rates. Hotjar aims to help you amplify your user experience by analyzing the heatmap, and conversion funnel as well as recording virtual sessions.
The virtual recordings offer businesses an insight into why consumers are clicking on a certain link etc. Companies can use this data to optimize conversion rates and enhance their site’s overall user experience.
It is a unique kind of web analytics tool because it can be used as a supplementary tool to Google Analytics.
Suppose one of your landing pages isn’t performing well. Then you can use Hotjar to record the page’s visitors’ sessions and see what users are doing on that page.
This will give you a clue on why the page isn’t converting many people and then you can solve that issue. Businesses can also use this tool to see Google Optimize experiments.
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It’s free for up to two thousand page views daily. Its premium versions start from 39 dollars per month.
Open Web Analytics
Unlike the tools we have discussed so far, open web analytics is a self-hosted framework, and it offers only quantitative analytics. You will need a programmer to set up the software manually.
This free platform offers you more flexibility in gathering and assessing consumer behavior data. You would need to even set up event tracking by yourself but still, the tool is extremely versatile. Because you can use your own domain to use it or integrate it with a web application.
SEMrush
SEMrush is a software suite containing advanced web traffic analysis tools of different functionalities. It can also be used to collect high-performing and related keywords.
You can use those keywords to improve your online visibility. Its uniqueness lies in the fact that businesses can identify keywords that their competitors are using in their paid and organic searches, advertisements, and linking tactics. Therefore, SEMrush is a boon for SEO services company.
It offers a week’s free trial after which users have to choose a subscription plan ranging from 119.95 dollars to 449.95 dollars monthly.
MonsterInsights
Do you want to track your website’s events, e-commerce, forms, custom dimensions, outbound links, and more? If your site runs on WordPress and is integrated with Google Analytics, MonsterInsights can do all that for you.
It just asks you to manually set up all these advanced features. Being the ideal google analytics tool for WordPress, it enables businesses to easily link their WordPress-powered website with Google analytics. Then, they can monitor all important information directly from their WordPress dashboard.
Alexa
Powered by Amazon, Alexa boasts to have information on thirty million sites including data traffic sources, traffic statistics, search volume, use of keywords, and more.
It employs a sample of hundreds of thousands of netizens who use browser plugins and websites that have an Alexa script installed to calculate the number of visitors.
You can compare your competitors and monitor your website by using Alexa’s free site checker without even signing up. Just enter your site’s name and the platform will provide you with information related to your site’s traffic.
Alexa mainly aims to rate websites therefore many sites make efforts to get more visible on this platform. It offers you an in-depth report on the traffic and referral sources — geography, education, age and gender of your customers, and keywords that attract new visitors.
You can also add the Alexa toolbar to your google chrome for easier access.
Bottom Line
Web traffic analysis are important because, without them, you won’t have any direction for your marketing efforts. Web analytic tools save you from shooting in the dark and second-guessing things. The good thing is that their wide range offers something to cater to everyone’s unique needs.
