Marketing strategies

Marketing Strategies for Startups That Work in 2024

Nilantha Jayawardhana. Last updated on Dec 2, 2024.

Understanding the appropriate marketing strategies for startups is crucial for creating a strong foundation and achieving long-term success. Here are some strategies that can be effective. These …

How Big Data Can Help Inform Your Content Marketing Strategy

Nilantha Jayawardhana. Last updated on Oct 18, 2023.

What does Big Data mean for your content marketing strategy? Learn how Big Data can help your marketing strategy and increase customer base. Across industries, big data is becoming more important …

Target Advertising to a Specific Market Segment 101

Nilantha Jayawardhana. Last updated on Jan 26, 2021.

What is target marketing? Why is targeting in marketing so important? Identifying the right target audience can help you develop effective marketing strategies for your business. Here you'll find a …

How Millennials Are Impacting Your Marketing Strategies

Nilantha Jayawardhana. Last updated on Sep 8, 2020.

Entitled, self-centered, careless and unsocial are some of the terms, which are used to describe people who were born after the 1980s. Their predecessors were termed as “baby boomers.” They are social …

Can Your Business Survive without a Sound Marketing Plan? Here’s Why Not!

Nilantha Jayawardhana. Last updated on Jan 29, 2024.

Marketing is a critical activity that has the potential to make or break a small business establishment in the marketplace. Broadly, speaking it involves carrying out activities in the fields of …