Setting up and running a WordPress website isn’t easy. Besides building the website, you need to manage it effectively to ensure it runs smoothly and gives your customers a great experience.
Start with these five tips to simplify and streamline managing your WordPress website.
A reliable, functional, and seamlessly running website is crucial to your business’s success.
Downtimes, glitches, or errors on your website can slow down your site’s speed and performance. It can ruin the user experience, frustrating your visitors.
The issues can also lead to lost opportunities with potential customers, hurting your revenue and sales.
One solution is to regularly back up your WordPress website to avoid these issues.
Perform regular, automated system backups. Doing so helps protect your website and data in case of server crashes or security compromises.
Schedule automatic daily or weekly backups to avoid missing backing up important data while saving you time and effort from doing manual backups.
Besides automating internal WordPress website tasks and workflows, leverage other automation tools, from social media content scheduling apps to top-tier professional services automation software.
Dependable automation tools can free you from tedious, manual work and redirect those saved resources back to your more important tasks.
For example, Vista Social speeds up your tasks by automating your content publishing on social media platforms.
You can also add your content, such as your poll questions for Instagram, promotions, and other social media posts, to a queue or publish them in bulk to avoid manual content posting.
A social media marketing central management system helps free up more work hours and energy better spent on optimizing your WordPress website.
Decluttering your database, monitoring downtimes, and handling other associated website issues can take time and energy.
WordPress databases often become cluttered with drafts, revisions, spam comments, and content over time.
It’s crucial to remove extraneous data and other elements regularly and declutter quarterly or every six months to keep your website performing optimally.
Efficiently decluttering your WordPress database can help optimize it for updates, keeping your website functional and running seamlessly.
Check on your system routinely and keep track of downtimes. It helps you drill down on potential causes and fix or prevent future problems.
Besides de-cluttering your database to enhance your website’s load speed, invest in Virtual Private Servers (VPS) to help optimize your site’s speed and performance.
Robust VPS can provide faster read and write speeds, allowing quicker load times and reducing boot times while optimizing system performance.
It is crucial to consider photos and videos when creating your website’s content.
After all, videos, images, and other multimedia content help improve the user’s experience, making your website more attractive and easy for visitors.
Images and videos also increase your marketing initiative’s impact.
However, large or media-rich pages and videos can slow down your website’s load speed.
What’s the best thing to do, you might ask?
Assess your visual and multimedia content regularly (ideally every month), especially photos and videos.
Follow WordPress’ standard optimization dimensions to reduce your server space, improve page load speed, and enhance the user experience.
You can also use dedicated server hosting, which gives you exclusive use of a whole server. Shared resources such as processing, memory, and bandwidth often slow down your webpage load speeds.
Also, include your website photos and images in your content tracking strategy. Doing so allows you to determine which visual content performs well and which ones to improve.
You’ll also know which content to remove to improve content performance and page load speed.
Publishing content alone is not enough.
To help raise your web page ranking in Search Engine Results Pages (SERPs), you’ll need to improve your website content’s quality and relevance.
The solution? Optimize your website content by following reliable tips to write amazing content and using the best content optimization tools.
Optimizing your website content can significantly improve your web pages’ quality, increasing site traffic, encouraging conversions, and boosting sales opportunities.
Consider these factors when optimizing your web content.
- Topic or subject coverage and content strategy
- Page-speed and on-page technical SEO optimization
- Effectiveness in getting audiences to click through your content
- Content readability
- Other strategies such as buying quality SEO articles to amplify your content optimization efforts
Updating your website’s core content is also vital.
Your value proposition or Unique Selling Proposition (USP) helps visitors decide whether they should purchase from you. Consider refreshing this occasionally to maintain its relevance.
For example, modify your USP while staying true to your brand’s core message, so it doesn’t become irrelevant.
Also, update your core content to ensure it aligns with your branding and supports your marketing strategy.
It’s always good practice to update your website copy as your brand voice evolves or when your main message shifts over time.
WordPress generally relies on themes and plugins to help you run and modify your website easily instead of coding from scratch.
However, WordPress plugins and themes go through regular updates like any software, from simple antivirus software to popular Enterprise Resource Planning or ERP systems.
Ensure you keep your plugins and themes updated to the software’s latest version.
If developers no longer update or maintain the current theme and plugins you use, consider switching over (or opting for) those with continuous and recent updates.
Outdated themes and plugins cause security issues since you won’t get security patches with the updates, leaving your website vulnerable to malware attacks and hacks.
While managing your WordPress website can be challenging, knowing the proven and successful site management tactics can give you a good head start. Focus on using the right tools and strategies that supercharge your efforts to run and manage your site more effectively and efficiently.