As you already know, Google tends to rank the web pages based on the authority of that page. Building a diverse backlink profile improve page authority and its SEO value. This post provides inevitable link-earning strategies and best practices that are proven to work.
When it comes to link building, diversity is one of the key factors that can help you achieve results quickly and effectively. Only a diverse profile comprising links from varying sources is regarded as a healthy one. Google relies on an algorithm to allocate search results to websites and a well-rounded backlink profile is a significant element of this algorithm. You cannot expect to make it without hard work, so trying to get backlinks from multiple sources is the only way to get ahead.
The key lies in choosing different link building tactics so that you can achieve the level of diversity needed to get fruitful results in terms of high search rankings. Fortunately, there are several opportunities you can avail for earning a variant range of high-quality and diverse backlinks for your profile.
Let us explore these secrets to building a diverse backlink profile for your website. Following are the link building categories you can rely on.
Table of Contents
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Content Link Building
Without any doubt, content is the most popular and widely used tactic for link acquisition but it is also perhaps the trickiest one to execute. Websites are more than willing to feature and link to valuable content that is authentic, compelling, and information-rich. That’s the real challenge because producing such high-quality content isn’t as easy as it sounds. Even if you can manage it, finding the right opportunities to link this content takes a lot of work. Unless you are able to excel on both the fronts, you cannot expect to achieve the desired results.
Guest Posting
Guest posting on relevant and authoritative websites is a highly effective tactic when it comes to building a diverse backlink profile and exposure for your site. But it requires you to identify the best publications, send impressive outreach emails to them, and provide premium content that they would be willing to publish. The best way to do this is by collaborating with a professional outreach agency that offers guest posting services because they can justify links pricing by strengthening your profile over time. With their connections and experience, they can also help you get the desired level of diversity as well.
On-site Content
Apart from guest posting, on-site content is another means you can use to get backlinks by sharing socially and encouraging others to share it as well. While content promotion can be very fruitful, creating such linkable content pieces for your site is easier said than done. You will need to invest in a variety of resources such as valuable data, engaging videos, great design, and engaging on-site content that are link-worthy. Infographics make another viable source of links because they have the engagement potential. Besides creating new content for your site, you can also leverage pre-existing assets to get fresh links for your site.
Research Link Building
Although content-based links are valuable, this isn’t the only tactic you can rely on because there’s a lot of effort required to ace it. Effective link acquisition is all about mixing strategies and research link building is another one you can depend on. Basically, the strategy is founded on niche and industry research. There are plenty of opportunities you can use, which makes the tactic ideal from the perspective of diversity.
Resource Pages And Directories
If you are looking for links that get you referral traffic, resource pages and directories are ideal, provided that you choose ones that are hyper-relevant to your business. The audience uses these pages for finding relevant sites and information across the internet, so linking with them gets you good chances of landing visitors at your site.
Competitor Research
Analyzing competitors is another great idea to secure valuable backlinks by uncovering relevant link opportunities. While these sites will relate to your niche and audience, you need to be careful about avoiding spammy and irrelevant links. Also, you can study their top-performing pages to check how they are getting links and apply these ideas to optimize your pages for links.
Broken Link Building
Broken links refer to dead resources that are relevant to your niche. You can connect with the site owner and convince them to connect the broken link with a relevant page on your website. While they will be able to revive a dead resource, you will get a valuable backlink that will add diversity to your profile.
Unlinked Mentions
Another research-based tactic worth trying to get viable backlinks is by searching for unlinked mentions and getting them linked to your site. These opportunities could be in the form of brand mentions and may even come from unexpected sources such as corporate announcements, product releases, employee interviews, and high-profile sponsorships.
Community Link Building
The Final strategy that can help you with building a healthy and diverse backlink profile is a community link building. Essentially, it refers to securing backlinks through engagement and interactions with your community. Community involvement consolidates offline relationships, and you can simply leverage these offline relationships to get online links. For example, you can collaborate with an association and have a link on their website. There are several useful community opportunities you can explore.
These include:
- Interviews
- Testimonials
- Sponsorships
- Partnerships
Apart from capitalizing on offline connections, there are ways to find similar opportunities with online communities as well. Hosting contests and giveaways is a good way to leverage your online community for links. By promoting your contests at the right places (industry publications, tangentially related sites, influencers, etc.), you can earn links from them. Not only do they provide link equity, but also get your giveaway further exposure.
Final Thoughts On Building A Diverse Backlink Profile
Achieving a diverse mix of backlinks sounds like a lot of work, considering that you will need to leverage the best content, research, and community opportunities to get effective results. If you run an SEO agency, managing diversity in backlinks for multiple clients can get even tougher. Availing SEO reseller service from an expert is a good idea if you cannot handle all the work by yourself. They can help you decide and apply the perfect mix because some tactics may be more effective than the others based on your unique needs and situation. Moreover, they will also make sure that none of the links are spammed in manipulative ways.
Once you have the right partner to nail the right mix that would work for earning a diverse and health backlink profile for your site, you are good to go!
