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Marketing & Sales

6 Reasons Why You Should Only Work With A Reputable SEO Company

Nilantha Jayawardhana. Last updated on Apr 6, 2024.

Whether you have a small, family-owned, medium-sized, online, or large business, implementing search engine optimization (SEO) is necessary. Now more than ever, digital marketing is highly beneficial …

[Read more...] about 6 Reasons Why You Should Only Work With A Reputable SEO Company

What Not to Do When it Comes to SEO

Nilantha Jayawardhana. Last updated on Oct 12, 2023.

What are the deadly SEO mistakes to avoid? Here are some of the SEO mistakes that you must avoid in 2020. Optimizing your website or blog content is a must when it comes to a well thought out …

[Read more...] about What Not to Do When it Comes to SEO

The Role Of Blogging In Your Inbound Marketing Strategy

Nilantha Jayawardhana. Last updated on Oct 12, 2023.

Building a good reputation isn’t easy and will take time. Inbound marketing is critical for almost every businesses. This post will show you the importance of blogging in your inbound marketing …

[Read more...] about The Role Of Blogging In Your Inbound Marketing Strategy

7 Best WordPress Plugins to Skyrocket Your Conversion Rate

Nilantha Jayawardhana. Last updated on Jan 29, 2021.

Having a nice looking WordPress site is not enough. It also needs to help you skyrocket your conversion rate sorted by your goals. Starting with selling a product, or a service to simply trying to …

[Read more...] about 7 Best WordPress Plugins to Skyrocket Your Conversion Rate

The Definitive Guide On Creating An Impactful Brand

Nilantha Jayawardhana. Last updated on Jul 16, 2024.

A brand is successful rarely just because of its products. Consumers always prefer to buy from brands that they recognize and love. Like how Coca-cola is more than just a soda. Apple is more than just …

[Read more...] about The Definitive Guide On Creating An Impactful Brand

Instagram: The Perfect Partner For Your Business Blog

Nilantha Jayawardhana. Last updated on Oct 19, 2023.

Once your business blog is up and running, it essential that you partner it with an exceptional social media strategy across all platforms. One such medium, however, stands out from the rest in terms …

[Read more...] about Instagram: The Perfect Partner For Your Business Blog

How to Plan Your New Website Launch

Nilantha Jayawardhana. Last updated on Jul 28, 2020.

Launching a new website is one of the most exciting milestones, whether it's a personal blog or a business website. It can be overwhelming and stressful. Here's a quick guide to learn how to launch a …

[Read more...] about How to Plan Your New Website Launch

How to Improve Customer Loyalty

Nilantha Jayawardhana. Last updated on Dec 5, 2023.

Customer loyalty and customer satisfaction are related, but they are separate ideas. You might get positive reviews, but are those customers returning to you and recommending you to friends and …

[Read more...] about How to Improve Customer Loyalty

Bing Ads Tutorial – How to Setup a Bing Ads Campaign?

Nilantha Jayawardhana. Last updated on May 29, 2024.

Are Bing ads worth your time? Absolutely yes. Ignoring Bing ads can be a huge mistake when marketing your business. So, in this post, I’m going to show you how to setup a Bing ads campaign. Ads are …

[Read more...] about Bing Ads Tutorial – How to Setup a Bing Ads Campaign?

Why is EV SSL Certificate Important for Banking?

Nilantha Jayawardhana. Last updated on Apr 11, 2025.

SSL (Secure Socket Layers) encrypt the data using public and private key cryptography and secure browser server communications. One such SSL certificate is EV SSL certificate. Let's take a look at …

[Read more...] about Why is EV SSL Certificate Important for Banking?

How Data Analytics Drives Sales for Your Business

Nilantha Jayawardhana. Last updated on Aug 24, 2024.

In this rapidly evolving world, you need a data-driven approach to understand your customers' needs. Let us dive into how data analytics can change your business strategy and drive sales for your …

[Read more...] about How Data Analytics Drives Sales for Your Business

How to Approach Content Marketing After the Coronavirus and Deliver Dynamic Campaigns

Nilantha Jayawardhana. Last updated on May 14, 2021.

As coronavirus pandemic took hold of so many countries around the world, one thing is certain: Not everything will return as it used to. So, this post will help you to understand how to approach …

[Read more...] about How to Approach Content Marketing After the Coronavirus and Deliver Dynamic Campaigns

4 Things You Need for Better Conversion Rates

Nilantha Jayawardhana. Last updated on Apr 14, 2021.

Want better conversion rates? How do we boost our conversions rates so we can get more sales and more leads with the traffic we already have? In this post, I’m going to show you my best ways to …

[Read more...] about 4 Things You Need for Better Conversion Rates

Strategies You Should Use to Add More Traffic to Your Business Website

Nilantha Jayawardhana. Last updated on Jan 9, 2021.

Website traffic is a vital indicator of the growth of your business. In this post, I’m going to show you the best strategies to drive more traffic to your business website. These are the proven …

[Read more...] about Strategies You Should Use to Add More Traffic to Your Business Website

Introducing a New Paradigm for Clickstream Analysis

Nilantha Jayawardhana. Last updated on Nov 29, 2023.

Gartner defines clickstream analysis as tracking the visits to a website, most typically by using web server log files to get raw data regarding the visitor. As most business marketing departments …

[Read more...] about Introducing a New Paradigm for Clickstream Analysis

How a Greater Emphasis on SEO Can Help Small Businesses Thrive

Nilantha Jayawardhana. Last updated on Dec 1, 2023.

Every 21st-century entrepreneur worth their salt is aware that online marketing is an essential part of modern business success. Social media, email campaigns, and pay-per-click (PPC) ads are …

[Read more...] about How a Greater Emphasis on SEO Can Help Small Businesses Thrive

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