In 2014 and beyond, content is the major fact of SEO. Many experts had explain it. Google’s recent algorithm updates is the reason for this. Posting unique and great content on your own blog is not enough to maximize your online presence. So then, guest blogging take a place.
What is Guest Blogging?
I can explain it as below;
Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers’ blogs.
Guest blogging can work in one of two ways:
- You write a post to appear on another person’s blog.
- Another person writes a post to appear on your blog.
Now, you know the basic idea about guest blogging.
What are the Major Benefits of Guest Blogging?
In case you’re wondering why you need to start guest posting on other blogs.
Here, I’m going to explain the major benefits of guest blogging and how do they affect to your success.
01. Guest Blogging Gives You Targeted Traffic
What is the major difference between guest blogging and writing for article directories? Guest blogging is tactically applied on “Niche targeted” blogs while article directories on the other hand are “mass content” sites. The key difference between them is “niche targeted” and “mass targeted”.
Usually, building targeted traffic is not easy. But, with the guest blogging you can build targeted traffic easily. When you choosing blogs to guest post, choose blogs that are related to your niche. This is the only thing you have to do. Many bloggers do not allow you to use backlinks within the content of your guest post. However, they do allow you to use one or two backlinks in the author bio at the end of your post. That will help you to get targeted traffic to your blog. But, it depends on your writing expertise.
02. It Builds Your Credibility
Internet contains a massive amount of spams. Some estimate as much as 60% of the web’s pages are spam. Using sophisticated link analysis, search engines can discover how pages are related to each other and in what ways. A website that links to spam is likely spam itself. So, earning links from highly trusted domains/websites can result in a significant boost of your SEO rankings. When you choosing a blog to write guest post, choose a highly trusted top blog. It will increase your credibility and conversions.
03. Build Domain and Search Engine Authority
Another major advantage of guest blogging is that it helps you build your domain name and search engine authority.
On July 15th, Matthew Schmoldt decided to do a full week focus on guest blog posting for his site. He set a goal to write two quality blog posts each day and to submit them to high domain authority websites.
During this week, He found the most success in approaching a prospective website with an already written and well tailored article. At the end of the week, He had 8 articles published on some really nice domains. None of the domains were “niche” related.
Here is the Google Analytics chart for organic search traffic from July 9th to July 29th:
Image Source: Search Engine Journal
Matthew Schmoldt had increased from 44 search visitors on July 20th to 576 search visitors on July 23rd! An increase in search traffic of more than 13 times!
Here are the key 3 strategies followed by him:
- Guest blogging DOES increase search results.
- Focus on high quality domain placements for guest posts.
- Practice moderation in all things. (Anchor text, link building type, etc.)
04. Build Your Subscriber Base
Aside from getting traffic alone, another great benefit of guest blogging that makes me even more interested in it is the ability to gain far more subscribers in a day than you will gain in a month.
Bamidele Onibalusi founder of Writersincharge.com, have written guest posts that helped him gain over 200 subscribers in one single day and some people hardly get that much subscribers in one month and every single guest post he write for a big blog sends him at least 50 subscribers.
It doesn’t matter whether it is traffic or subscribers you want, guest blogging works great!
05. Social Media Growth
Many bloggers allow you to add social profile links in the author bio at the end of your post in addition to website links. These links to social media profiles can help improve your visibility and online presence. If a reader likes the guest post, they’ll often follow you on Facebook, Twitter or Google+ to see what other content you are publishing on other websites, including your own. Great posts will also get shared via social media channels by visitors. These shares will further speed up the growth of your following in social media profiles while also driving traffic to your posts and establishing social proof for the legitimacy of your content, which strengthens your Author Rank and allows your content to rank higher in search engine results pages.
06. Become An Expert
Guest blogging can act as your doorway to gaining status as an expert in your field. The more in-depth, well-researched posts you publish on authoritative blogs or websites, the more chances you will get to communicate and interact with people. Over time, you can become an authority in eyes of your target audience.
Not only can you utilize these learnings to improve your future guest posts, but also mold the content on your own blog and increase the overall engagement of your readers.
I hope this tutorial will help you to understand about guest blogging and the major benefits of guest blogging. Feel free to share your thoughts via comments.