The blogging profession has undergone a ton of changes over the last decade. Few of even the most tech-savvy bloggers predicted that AI would have such a huge impact on their businesses. One of the most overlooked changes is the impact that AI would have on bloggers that publish sponsored content.
These bloggers need to use AI detection tools to avoid getting penalized, which is becoming a bigger threat to many publishers.
Many Bloggers Are Publishing AI Sponsored Content Without Knowing It
Bloggers have always had to deal with spam when publishing guest articles and sponsored posts. One of the biggest issues that they had to deal with in the past was that many people submitting content would straight up copy and paste articles from other websites. Bloggers that didn’t use plagiarism detection tools would often publish this content and risk getting penalized by Google, hit with DMCA takedown notices or sued.
Fewer spammers are using plagiarized articles these days. They have moved on to submitting articles that they “wrote” with AI instead.
One career blogger is currently working as an editor for several prominent niche blogs. He reports that the number of people who use AI to create articles is shocking.
“I would say that three out of every four articles I receive gets flagged for AI,” he states. “I can’t just turn them down, because my client relies on fees from these sponsored articles to monetize his site, especially after Google Ads cut its PPCs. But it gets very frustrating having to tweak articles to match our voice and prevent us from getting penalized.”
This is why so many bloggers have started using AI detectors these days. One of the newest tools is aidetector. It has a great track record for identifying content that has been made with AI.
This editor isn’t alone. Countless other bloggers have reported that the number of sponsored posts that they have received that were made with AI have skyrocketed over the last couple of years.
Sponsored Content Made with AI Can Ruin Your Site
There are a lot of reasons that you have to be careful about publishing content that is made with AI. Some of the issues that this can cause are listed below.
AI Content Often Has Plagiarism
It is important to understand how generative AI tools work in order to recognize the potential issues that they can create. They are trained on thousands of pieces of content, which help them learn how to create new content. They don’t try to outright plagiarize anything, but they often do so unintentionally by writing content too similar to that in their data sets.
One of the biggest challenges is that it can lead to create plagiarized content. One analysis from a major AI detection company found that 60% of AI content had some levels of plagiarism.
This can obviously cause all kinds of problems for a blog. You run the risk of getting sued, harming your reputation and getting deindexed by Google.
Google May Penalize AI Content
Google had a policy against machine generated content for years. However, it changed its stance in early 2023 to clarify that some use of AI was okay. The search engine giant stated that it rewarded any quality content.
However, its actions haven’t matched its words. Google has penalized some prominent websites for using AI, even if many of them had quality articles. Of course, many of the spammers that submit sponsored articles don’t put any effort into their articles to make sure that they are quality.
You run a serious risk of getting penalized by Google if you unknowingly publish sponsored articles that were made with AI. This is a risk that you can’t afford to take as a blogger.
AI Content Can Damage the Trust of Your Readers
There are millions of blogs on an infinite number of topics. People can go anywhere they want for information. They usually choose individual blogs because they have developed a rapport with their writers and feel they can trust them.
You risk losing this trust when you publish AI content instead of articles from people that your readers can trust. This can cause them to go elsewhere for their information.
Always Use AI Detectors Before Publishing Sponsored Content
You are going to want to make sure that you know whether sponsored content is made with AI or not before publishing it. The best way to do this is by using AI detection software. There are a lot of different AI detectors on the market.
Some of them work a lot better than others, so it is a good idea to use multiple if you aren’t sure if an article is made with AI or not. This will help you avoid the risk of getting penalized for pushing AI content.
