Twitter is by far the second most adopted social media platform worldwide. In contrast to other social sites such as Facebook or LinkedIn, Twitter is a ‘microblogging’ site. Technically compared to its counterparts, the information you can send in will be in short messages that are with up to 140 characters only. Whilst a number of marketing connoisseur have criticized this less than generous character limit, others have admired the site. For them, this scheme compels users to give succinct information that are concise and on point.
Recently, Twitter’s relevance has come into question. Data from expandedramblings.com stated that with Twitter’s 1.3 billion of estimated registered users, there are 44% who never sent a single tweet. This upsurge inactivity is truly alarming.
With so many accounts but with a few and relevant messages taking place, we may ask, “is Twitter still as relevant as it once was?
Dozens of articles about what works now for twitter advertising have already surfaced. Surely, there will be thousands more in months’ time. But there’s one thing that is certain to remain the same. Whether or not you are able to invest a good amount for twitter marketing, it would be crucial to constantly put up and monitor a presence.
The reality is that once you have your profile set up, your brand will continue to exist on Twitter with or without you. Even if you are not that active, instances are that some of your customers or followers are. And perhaps if not your fans, your competition. Still, Twitter is completely crucial for businesses especially with today’s rigid market competition.
Though admittedly, there are only more or less twenty thousand user who post influential tweets. There is actually still a staggering fifty million estimated Twitter users who log in on a daily basis. These users are in rage of taking those tweets and retweeting them. If you are able to generate an interesting tweet, chances are it will be like a wildfire spread quickly all over the web.
Twitter Remains One of the Best Conversation Platform
When it comes to global engagement through social media, Twitter remains to be of relevance. On Facebook, conversations are nearly impossible to be done if someone isn’t in your friends list. Pinterest and Instagram on the other hand are more for photos than conversations.
Strategically, Twitter with its ‘modifiable location’, allows a user to quickly run queries through keywords and hashtags to reveal exact information on a particular topic and on a particular place where it trends. This makes them get informed about something at the fastest method.
Further, it has never been easy to reach individuals than through a tweet. By using a simple ‘@’, you can directly send a message to other users, even a celebrity or a business tycoon. You’ll be surprised by just how often big names will give you a response.
Better Flow of Information
Talking about relevance, what makes this social platform a top mark is the fact that it has vastly influence a better way of information flow. The whole of Twitter community will be able to quickly determine which is newsworthy and which is not. This is like a journalist who tries to chase and keep up with the news rather than finding it.
Methods for Effective Twitter Content Strategy
It will be important to set clear objectives before planning your entire strategy. If you want to attract larger audience for your content, your objective must include the following:
- Generate further leads by getting followers to visit your landing page.
- Build stronger awareness for a new service or product utilizing Twitter to market it to the strategic audience and demographic.
- Build positive view about your brand in general by exploiting twitter as an effective PR tool.
- Be able to build a community of like-minded individuals to give you more enhanced ideas towards innovation.
Decide As To What Point Twitter Fits In Your Strategy
Your entire Twitter plan must be able to hold its distinct identity within your content marketing concept. Examples are; you can use twitter to drive better traffic to your blog and utilize direct links to your posts and other landing pages. You may also exhaust Twitter for integrated messaging such as using call to actions for signup, subscription or even enrollment. When it comes to increasing sales, Twitter may be also of help with the aid of compelling videos, images, and other posts.
Make Sure to Identify Your Target Audience
Having to target your audience on Twitter properly is quite going to be a task but it is something you should not overlook. However, there could be various ways to find these people, making it easier for you to connect with targeted followers and effectively promote your content.
You may build Twitter list for each section of your audience to keep track of the engagements with each of your content.
To build targeted lists of people to connect with, start looking at the value of hashtags. You may use industry relevant hashtags and browse through their streams to catch users who are using them. Or perhaps, you can use Twitter tools like Hootsuite or Tweetdeck in importing Twitter list into the columns. This will provide you an easier access to follow your lists and put up a rapport with their members.
Know When Is the Best Time to Tweet
Certainly, not everyone can stay online on Twitter for the whole time in a day. Thus it will be crucial to know when your followers are online for them to be able to read your tweet. You can use Tweriod to run an analysis of your followers and show when the usual time they’re online is.
Choose What to Tweet
Make sure to share a variety of content on Twitter. You are not bounded to just having plain texts as the network supports various media formats that can be incorporated right in your tweets.
For the individuals who remain skeptical on Twitter’s relevance. I may ask, where can you find a platform that can bring together communities in a single place? This on top of its unique ability to share information to millions of people at a millisecond. Twitter when utilized well, remains to be effective.
About the author: Patrick P. is an SEO consultant of LinkVista Digital Inc, an online solutions company based in the Philippines. He spent his vacant time studying on how to do proper article writing services.
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