At Woblogger, I write lots of useful posts each month, but I know it’s not that easy for everyone. Most of newbies start blogging and when they do, they tend to be inefficient. Most of bloggers quit blogging because of the failure. Why they fail?
Think. Are you a productive blogger?
Did you think at least a once that you are a productive blogger? Did you think at least a once why you cannot become success? If not, it’s time to think now.
Here is what I am going to teach you:
- An overview of productivity
- How to become productive in blogging
- Benefits of increased productivity
- Measuring productivity
Overview of Productivity
Before talking about productivity, I thought explain you what is productivity. Productivity is an average measure of the efficiency of production. The simple meaning of productivity is about getting more done in less time – and that’s essential if you want to win the online marketing game.
You want to know the key to being productive? Getting organized.
Look at the blogger in this comic illustration.
You don’t want to be like him. Productivity is not about working more, productivity is about getting more out of your time.
David Allen’s classic book, Getting Things Done: The Art of Stress-free Productivity introduced the importance of organizing tasks and setting priorities so you can manage everything and be happy with your achievements.
How does this apply to blogging? I will tell you.
I believe that the three main factors affecting productivity for most bloggers are their attitude, the technology they use and their attitude to change. Let’s take a closer look at those factors.
National Business Research Institute discovered five factors that affect employee productivity. They show that attitude is one of five factors that affect employee productivity.
Attitude is everything. I know that as a blogger. You are not an employee, but you still have to answer to your readers. Your readers finding a solution for their problem. In a way, you are working for them and what readers want guides your decisions.
Technology means the tools that you use to manage your blog and online business. Are you use right tools to maintain them?
That will make a huge difference to your productivity levels.
For example, learning when to use automation instead of manual marketing methods can be important. Dr. Dustin Burleson used Infusionsoft to automate customer follow-up and track customer acquisition. Infusionsoft is a private company that offers an e-mail marketing and sales platform for small businesses, including products to streamline the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.
As a result, he acquired more than 7,500 active patients and increased the value of his business to $4 million.
Don’t be afraid to learn how to automate aspects of content and product creation, marketing and relationship building. Using the right tools will help you be more effective in less time – and that’s exactly what productivity is!
Adapting to Change
Do you frown at Google updates or do you embrace them?
Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.
That can affect your productivity.
As a blogger and content marketer, you have to adapt to change to stay competitive. Change is inevitable. What if things don’t always work out as planned? To be more productive, treat change as a learning experience. Learn from failure and move on with a better plan.
Now that you understand what affects productivity, lets get into how you can be more productive.
Do you want to be a productive blogger?
Every blogger start their journey with that hope. Most of them quit their journey because of the failure. I know how it hurts. Becoming a productive blogger is not a magic. Some bloggers fails to reach their potential. To be more productive, understand the difference between myths and realities, between ideal and facts. Attask’s infographic highlights 5 myths that stop you from being productive.
If you want to be productive, the first step is setting a goal for your blogging business.
You need to decide on a course of action. For example, if you wanted to build a relationship with Darren Rowse; founder of Problogger.net, here is what you could do.
Write down your objective. Write down you are planning to connect with Darren Rowse. Whatever your goals write down it on a paper. Here are few examples.
- What do you want to achieve?
- Do you want him to share your posts on Twitter or Facebook?
- Do you want him to recommend your products/services to his loyal subscribers?
Darren rowse is a very busy man. So you need to give him a good reason to consider connecting with you. One way to do this is to share his content, products and ideas with your community.
Why do you this? This will pay off when you establish a relationship because a simple tweet from a trusted marketer can send thousands of visitors to your blog.
Where can you find Darren Rowse? Does he hang out more on Twitter or Facebook? Can you connect with him via Email? Check his blog to find out how to connect with him.
Briefly introduce yourself. When you contact a pro blogger or influencer, the first goal is to briefly tell them who you are and let them know you have just shared their content. This single act of kindness will go a long way, because first impressions matter when building connections.
Here are some other ways to be more productive.
Finally, you have found what you are passionate about (your niche), you blog about it regularly, you love to write and come up with new ideas, but nobody ever told you all the other bits that were involved in blogging. The guest posts, the commenting on other blogs, the social media requirements, the eBooks, the eCourses and that is not including the other job you may be holding down.
So how can anyone become a productive blogger with all these tasks to perform daily?
- The Writing
- The Reading
- The Commenting
- The Marketing
- The Stats Checking
The cornerstone of what blogging is; writing. Bloggers have different schedules, some like to post once a week some more often but even if you just post once a week, we know that is the tip of the iceberg when it comes to writing. Bloggers need to guest post; others regularly contribute to fabulous sites like Woblogger, Shoutmeloud, Lifehack. Bloggers also regularly write free reports, eBooks and eCourses to help their readers fulfill their dreams and passions.
Maira popava (a highly productive blogger) said; “Write for yourself first”.
“Writing is meant to move the heart, the mind, the soul – not the page-view meter”
Maria writes the incomparable blog Brain Pickings, which is full of timeless advice and insight from writers, philosophers and creative leaders.
Her advice comes from her experience in focusing on what intrigues and moves her:
“I’m fortunate – biased, perhaps – in having always approached my writing as personal development rather than business development and always having written for this personal audience of one”
I completely agree with Maria’s insistence that every blogger needs to understand why they are writing in the first place. She also offers a short, simple piece of advice for anyone starting out: learn by doing.
Leo Babauta said, “Write every day”.
Leo Babauta writes (among other things) the blog zenhabits.
He has an incredible ethos for how he does business, and regularly shares his experiences of building and changing his habits over time.
His advice to writers and “non-writers” alike is to write something every day:
“I started this blog in January 2007, and have written pretty much every day since then”
“It was life-changing”
Leo shared a whole list of reasons why he recommends daily writing to everyone on his blog. Here are a couple that stood out to me:
“Writing helps you reflect on your life and changes you are making”
“Writing clarifies your thinking”
Bloggers regularly read large amounts daily, they read content from other blogs, they research the latest trends in how blogging is progressing and they openly read what the competition are writing.
They also read lots of blogs so they can comment on these blogs and spread their wonderful opinions around the blogosphere. Or rather they look for blogs with similar topics and comment regularly.
There are no hard and fast rules about how much you should write in a comment except to say that you should be clear, concise and compelling.
I like to think about it in terms of sales copywriting: it never asks “Is it too long?” It asks “Is it interesting enough?”
Keep in mind that short comments tend to get overlooked, especially if there are dozens or more comments.
So, really, there are two strategies to getting attention when it comes to how much you should write and to standing out:
- Write a long comment.
- Write several short-to-medium-sized comments on the same blog post.
Both will get you attention.
Another strategy is to simply write a post on your blog in response to the original post. This will help you if you want to drive traffic to your site because the original author may decide to link to your post by updating his or her own.
You can draw more attention to the post you wrote by leaving a comment on the original post, saying something like,
“You know, this post really got me thinking…that’s why I decided to respond in a post.”
The blogger will appreciate the link to his or her site and probably return the favor by linking to yours.
You can also offer to write a guest post in response to the original post. Just email the blogger, lay out your argument or submit an outline for the post and then offer to write it.
He or she may go for this since you will be the one providing content…and not the blogger!
Online and offline. Social Media helps to build connections and create relationships. Engaging readers in conversation can help to create a following necessary to grow a blog. Offline marketing can also help to drive traffic from other sources that you would not normally have access to online.
The Stats Checking
A killer habit in the first year of blogging. It’s so motivating to see that people are actually reading and even better subscribing to your blog, but how much time are you spending watching their actions? Yes, it’s good to know which posts are popular, but it’s also important to breathe and let it go.
SWOT Analysis is a powerful technique for understanding your Strengths and Weaknesses, and for looking at the Opportunities and Threats, you face. This is a business analysis process that also works well for blogging.
Strengths and weaknesses are the internal factors that affect your performance as a blogger. Opportunities and threats are external factors that you can’t control.
Microsoft SWOT Analysis
Look at the image below and get an idea about the Microsoft SWOT analysis.
Benefits of Increased Productivity
As you do, there are four more benefits you will likely enjoy, Being more productive will help you:
Reach your ideal customers more easily
It’s hard to reach your ideal customer. Nielsen says that 40% of online ads fail to reach the target audience.
It’s even harder if you’re using content marketing and need to write useful content before networking with other bloggers.
For example, to free up more time, you can outsource content writing to a professional or hire an in-house writer. You can also save yourself the hassle of trying to build relationships through social media platforms and pitch a guest post topic that will benefit the audience you have in mind. Guest blogging is extremely powerful; I still use it to build quality backlinks to my content.
Improve your brand image
Remember that productivity means achieving more in the limited time you have. One area where you can use this extra time is improving your brand image and delivering on the promises you have made to readers and potential customers. A strong brand identity builds trust and eliminates objections.
Enhance your content strategy
A great way to improve user experience on your blog is to develop an effective content strategy.
For example, you can use tools like SEMrush and Long Tail Pro for keyword research. They will improve your organic traffic and sales. You can also easily research and export thousands of long-tail keywords that make it easier to rank in Google.
Acquire and nurture leads
Data from Hubspot shows that businesses that blog daily or multiple times in a day acquire more leads. That’s good news for a productive blogger. If you can produce more useful, shareable content, you will gain more leads.
When you use several productivity techniques for your business, it is crucial to measure how well you are doing.
In a nutshell, you can become a productive blogger in 2015 when you increase the value you offer and reduce the time required to create that value. In other words, you must streamline every step to meeting deadlines.
You can’t always accurately measure productivity, because accomplishing individuals tasks isn’t directly proportional to simplifying them.
Nevertheless, I believe you need measurable data so you can keep improving your content strategy, blogging, lead generation and online business. Here are few guidelines for you:
Understand where you were:
As a blogger, you have to know and understand where you were before you implemented some of the productivity boosting techniques mentioned above.
Track your accomplishments:
One question is how each task gets done.
Measure accomplishments rather than hours, as well as the return on investment. Prioritize tasks that deliver the most ROI. For example, does every piece of content you write generate leads for you?
TechRepublic recommends a balance between doing it fast (productivity), doing it right (customer satisfaction), doing it on time (predictability) and keeping on doing it (satisfaction and motivation).
Without balance of these four elements, it’s easy to focus on just one. For example, if we focus only on increasing productivity this will likely drive down quality and customer satisfaction.
Once you know where you were, it’s time to measure where you are. Expect it to take at least six months to see the results of your improvements. Not every improvement will have an instant result.
Did you acquire new customers?
Customer acquisition is important for any business.
Did you move prospects through the sales funnel?
The sales funnel is the channel that leads your prospects to the point where they buy your product/service.
In the sales funnel, we have seen being a more productive blogger increased leads, and more leads means more sales.
When you measure productivity, ask yourself where your prospects are in the sales funnel and what you must do to move them through it.
Social media reach:
When it comes to measuring productivity and the quality of your outcomes, social media reach is the best metric you can track.
One way to find out about social media reach is with Buzzsumo.
Enter your blog URL and hit Go.
The results will show your most shared content over the past 12 months.
If you’re not seeing the number of social shares you expect, maybe you have too many social sharing buttons.
In a recent research study, Unbounce discovered that “too many choices can overwhelm us to a point where we choose nothing at all”. I know that adding more social sharing buttons on my site decreased overall social shares by 23%. That’s why I only use three share buttons on my blog.
What other methods have you used to improve your productivity as a blogger?