A website audit is an essential part of improving your website. If you’re struggling to get more visitors, a site audit can help you to identify the technical and SEO errors that are hindering your efforts. Here is how to conduct a website audit and improve your conversions.
Companies need to be forward-facing. Even if your branding is retro or vintage-inspired, the actual technology and capabilities that run your business must be up-to-date and even futuristic. People want to use new tech. They also distrust people who don’t keep up. Online, it’s all about finding the right balance between aesthetic and function, and to ensure you’re always walking that fine line you will want to conduct regular audits on your site.
Ensure All Information is Up to Date
The first step to any audit is to go through and check to make sure that all the information available is up to date and accurate for the day. This includes your blog posts. Updating older blog posts for the current year is a great way to capitalize on your post’s previous success and spin it up for the present day. It’s better for your SEO as well, just remember to put an “2020 Update” on your posts so that your followers and customers know that there is new information to be found.
Test the Main Actions You Can Do on Your Site
Make sure that users can use all of the links, login, sign up, check out, and do anything else on your site like comment or use the chatbot. If there is any issue hindering these simple, staple actions customers may leave and never look back. Not only that, but Google and other search engines pick up on things like broken links, meaning you can be hurting your business on-site, and off-site.
If the Design or Feel is Outdated and Clunky
If everything works but feels or looks outdated and clunky, then that’s a good enough reason to look into the best Miami web design services for a complete overhaul. The right agency will help you every step of the way, right from branding to web design and digital marketing. A comprehensive approach like this will ensure that your site feels and seems uniform every step of the way, which can be just as important as a great look.
Search Engine Optimization
There are two main methods to audit and optimize your site with SEO in mind. The first is to go through things like site speed and security. This, on top with the action tests you did before, should help you figure out any issues to the function and UX of your site. Fix them ASAP and try to improve them beyond what they were before.
The second way to improve your SEO on-site is through your content. Break content down with subheadings and lists, add external as well as internal links throughout your content, add in keyword research, and remember to market your content so that more people link to it and help you build a natural backlink profile.
Making improvements can sometimes feel like putting out fires without ever getting ahead. That is why while you are waiting for your website redesign to be finished or audit to be completed by a professional team, you will want to focus on how you can provide additional value to your customers. This value can be through your services or even your content. Come up with a few ideas, and always keep brainstorming to make new loyal customers every day.