Have you been considering SEO but are unsure of if it is really right you? With the current trends, every business small or big ought to have a website. Your website should not just contain pages with your contact information and the products you offer. It should be more than that. It should be optimized for both humans and engines.
In previous posts, I wrote about search engine optimization step by step. Did you read them? I think, it is better to take a look at them first, before start with this post.
- What is Search Engine Optimization?
- Basic steps to get your website ranked in search engines
- How SEO Has Changed Over the Past 5 Years
- Ethical Ways to Increase Search Engine Traffic to Your Site
How can search engine optimization boost your online business?
Here are 6 incredible ways in which you can benefit:
01. Your business becomes discoverable
How often do you open the 3rd or 4th page of a search engine result pages? I bet rarely. It is not different for most internet users. They just open the pages ranking on the first page of the search engines result page. If your website is optimized well, it has a higher chance of ranking on the first page of the SERPs. With a higher ranking, you drive more traffic to your website. More potential customers can find you directly from the search engine. Some of them end up being very loyal customers.
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02. Increase your customer base
Come to think about it, why do business owners create websites for their businesses? Most, if not all do it to get more customers. If you have an online business how do you expect to get these customers if you do not invest in SEO? With a better ranking from SEO, you get more targeted traffic. This will eventually translate into more sales. If your services are excellent, you will get many loyal customers. In addition, internet users trust Google, if you rank on the first page you will easily earn their trust. It also presents a good opportunity for you to create your brand awareness.
03. Very cost effective
Compared to other methods of marketing, SEO is more cost effective. It is extremely inexpensive, especially if you can do it yourself. However, if you cannot, you should be ready to invest a reasonable amount to hire the services of a professional in order to reap the full benefits. The benefits you get from SEO are worth way more than your investment. The best thing with SEO is that, its results are long lasting. Once you rank high, you are likely to remain there for quite a while. Potential buyers looking for the products and services you offer will continue to find you long after you have completed your SEO campaign.
04. Helps you beat the competition
It doesn’t matter where you operate your business from or the size of the business, competition is always there. However, with a properly search engine optimized website, you are in a better position to beat your competitors. Always keep in mind that your competitors are also doing SEO and other forms of internet marketing strategies for their businesses. If they are not, you can be sure that soon they will be doing it. When they do, and you don’t, they will be snatching customers from right under your nose. Ranking high before they do, places you at an advantage. If you are left behind, be assured that your business will always lag behind while others prosper.
05. Opens up your business to the whole world 24/7
SEO opens your business to potential customers from all parts of the world. You might be operating your business from California, but there is no reason you cannot sell to someone in Japan. Additionally, the traffic you get from SEO is organic not fake traffic. This means that even when you are closed real customers can still find you.
06. Results into higher conversion rate
With SEO your business becomes more discoverable than before, targeted traffic increases, and your site becomes more user-friendly. It is easily navigable and can be easily accessed from other devices other than the computer, such as, tablets and phones. In a nutshell, SEO ensures that your visitors have a very pleasant experience when they visit the site. Combined with the high ranking, these results in more sales. When you optimize your website, expect your sales to increase.
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If you want to get your online business to the next level, SEO is the ultimate solution. However, you should keep in mind that SEO is an ongoing process. New strategies keep coming up every day. For you to be a step ahead of the others, you have to stay updated.