This article provides a comprehensive list of content tips from professional writers for those willing to engage the audience and make their content marketing campaigns work.
You’ll see how to choose content types, why to consider the added value and SEO writing, and how to format your content for better visibility, readability, and performance.
So, let’s dive right in.
We asked professional essay writers and content creators from Customwritings.com to share their practical experiences. Here’s what we’ve received.
Know Your Audience
The first bunch of tips relates to stellar content strategy and planning. For your content to work, decide on these details before writing:
- Develop personas (Who is your target reader?)
- Establish content goals (What do you want to achieve with each content piece you create?)
- Prioritize topics (What’s your readers’ intent? What do they want to see in your content?)
- Choose content types (What’s more relevant to your brand, and what would better communicate your message to the audience?)
- Use a consistent voice (How does your brand speak? How would you like readers to perceive it?)
More on each below.
Develop Personas
Marketers or other specialists working with clients know the term “buyer’s persona.” It’s a detailed profile of your ideal customer based on real data and market research. It determines your target’s demographics, pains, motivations, and frustrations — everything you’ll address to influence their buying decisions.
Develop your buyer personas to understand their needs and intents. It will help you see what content to create to spark their interest and reach your marketing goals.
Establish Content Goals
Speaking of goals:
Each content asset you create should have a clear goal or objective. Thus, a keyword-optimized blog post aims to boost your brand visibility and search engine rankings. A case study or an expert roundup helps you build authority for your brand.
Research what your target audience reads and wants to get from brand content. When choosing topics for your future asset, consider long-tail keywords relevant to your niche. Be specific and prescribe what you want to achieve with every piece of content you craft.
Prioritize Topics
Your target audience matters, but your business needs are also crucial in content creation. Think of content topics that’ll most likely convert into followers, leads, or sales; prioritize those with business value, i.e., topics where you can mention your product or service naturally.
At the same time, ensure that your chosen topics match your target’s search intent. (It’s the “why” behind a search query: What does a user expect to see when searching for that particular keyword?)
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Choose Content Types
Content goes far beyond blog posts on your business website or social media posts and linkedin articles. When working on a content marketing campaign, think about creating relevant content in different formats for various media channels:
- Landing pages
- Case studies
- Product reviews
- Videos
- White papers
- Articles and blog posts
- Social media posts
Focus on those most relevant to your business needs and marketing goals. Add them to your content plan when working on your content strategy.
Use a Consistent Voice
Decide on a writing style and tone for content assets. The task is to develop a consistent brand voice that reflects your business values and will help you create a cohesive brand image.
You’ll stick to that tone across different channels and publishing platforms. It serves your brand authenticity and helps the audience recognize your content from others. Whether you write a blog post or a business presentation, ensure your voice and writing style remain consistent.
Mind SEO and Formatting
Now, let’s move to practical tips on content creation. Headlines, visuals, context, optimization, and proper formatting — all matter for your content to engage and convert.
Write Catchy Headlines
When we say catchy headlines, we mean those relevant to the content yet intriguing enough for the audience to want to click and read more. Master the art of writing such headlines, and you’ll skyrocket your content performance by far!
- Specific
- Evokes curiosity
- Speaks the same language with the audience
- SEO-friendly and brief
- Promises a benefit to the reader
Use Visuals
Most people are visual learners, meaning the human brain “thinks” by images and makes us process them better and faster than text.
With that in mind, add visual content to your strategy. When writing long texts, break them down with pictures, infographics, videos, gifs, and other relevant visuals.
Pro tip: Custom visuals work best. Craft original infographics, tables, stats, schemes — everything that helps communicate your message to the audience. Say no to stock images or generic pictures that don’t add value.
Optimize for Search Engines
Master the art of SEO writing to boost your content’s visibility and search engine rankings. In other words, help Google understand the context behind your assets and rank them accordingly. That’s how to do that:
- Target relevant keywords
- Follow Google’s E-E-A-T guidelines
- Write emotional headlines, but optimize meta titles and descriptions
- Structure content for better readability
- Use short URLs for your web pages
- Update old content regularly
- Remember about image SEO
Make It Easy to Read
Do you know that online reading is more challenging and 25% slower than reading from print? Make it easier for users to consume your content:
- Follow the rules of web writing. Make sentences and paragraphs short, write as you speak, and use simple text structures for more comfortable scanning.
- Write short yet catchy intros to hook readers and influence your website’s dwell time.
- Use transitional words throughout the content to hold attention.
Publish Original Research
Journalists and expert media always seek data and statistics to support their arguments and claims. If your niche and brand nature allow, do your best to publish content with original research, case studies, survey results, etc.
Not only does such content bring value to the audience, thus getting extra points from search engines to rank higher, but it also works like a magnet for backlinks. (In plain English, it’s your ticket to a solid backlinking portfolio, brand authority, and trust.)
Ready to Write Content That Works?
Now that you know so many essential tips for content creation, it’s time to practice and craft a stellar asset that converts. Remember the target audience and your business goals, make your content SEO-friendly, format it for better readability — and voila! The result won’t take long to come.
