How to Protect Your Ad Budget From Click Fraud (And Why It Matters More Than You Think)
Running paid ads is supposed to be straightforward. You set a budget, pick your keywords or audience, and the platform brings you clicks. Real people, real intent, real conversions. That’s the deal, right? Not quite. A big chunk of the clicks you pay for never come from real customers. Bots, click farms, competitors playing dirty, … Read More