Wondering how to do blogger outreach for quality link building? It’s possible to do outreach in a smart way without feeling like an annoying door-to-door salesperson.
You have recently started a blog, and you made every possible effort to generate unique and authentic content. You might have shared the link to your blogs among your friends and family. But there are not many views on your post. No matter how great the content is or how unique you have made your blog, you will need to let the word out if you want to let people know about its existence. Even if your friends and family added to your list might cheer you on the social media platform, you would eventually want to reach a greater audience.
We all have followed different bloggers or influencers on our social media. We admire the way they present their content or stories. It requires creativity and choosing the right content to get your word through to your addressing audience. We see many bloggers promoting different products and brands on their pages. Do you think they just thought of doing it, or a brand might have approached them? In any case, the product they vouch for, their followers will give it a try or will consider it authentic.
What Is Blogger Outreach?
The term blogger outreach entails reaching out to bloggers, publishers, or website owners who can help you boost your marketing campaigns by spreading the word to their audience. They can share your content on their pages, or they can recommend your name while talking or addressing their audiences. Blogger outreach has made it pretty convenient for brands to promote their products or content. Every blogger has their fan base ranging up to thousands of people. Collaboration with bloggers is one of the most preferred outbound marketing strategies. Many brands and businesses are approaching blogger outreaching services to get their message across.
Are you wondering how to get the bloggers to read your emails out of the tons of emails they receive every day? Here is how you can get your attention diverted towards your emails.
Do you know how many bloggers are there? Any rough ideas? Well, you will find more than 164 million blogs online, and it is more like winning a lottery to get a blogger’s attention to your email. Before you start drafting your email and searching about bloggers, how about you do some little research? When you scan the content on someone’s blog for a few minutes, you can gauge if they are good enough or not. Once you get a hold of potential bloggers, the next thing is to research their niche or what they post about the most. Identify the categories they present the best, like lifestyle, fashion, food, or beauty. If your brand deals with cosmetics, sending your emails to food bloggers won’t do any good.
Read a few blog posts to get an idea about the writing style and blogger’s niche. If there is a post that you love, analyze if it resonates with your brand or not. If the bloggers have already covered similar brands like yours, they will be interested in yours too.
02. Narrowing Down the Target
Out of 164 million blogs or bloggers online, it is indeed impossible to approach or even scan the ones that you find would be best for your brand. Skimming and scanning through a large pool of bloggers is time-consuming. Once you have researched different bloggers, the next thing is to narrow down the bloggers’ list interested in your brand or products. Blasting out the inbox of every blogger won’t bring you any results but hitting the right ones may get you a few replies. Instead of searching and surfing every blog, look for the ones that are the right target for your blog. A food brand will most likely get its results from food bloggers instead of focusing on fashion.
You may get some bloggers interested in your brand, but they might turn you away because your product does not match their style or niche. After thorough research, targeting the right bloggers will get you better responses and save your time and efforts.
03. Adding a Personal Touch
Who does not like attention primarily focused on them? Once you have narrowed down the list of bloggers that you would want to approach through emails, the next thing is how you address them. Instead of addressing them with a simple “hi there” or hello, give your email a personalized touch by adding a blogger’s first name. You can easily find them on their about us or contact us page. Addressing the bloggers with their first name will make your email appear as one on one conversation. It won’t make them feel that you have sent the same email to everyone on the list.
Once they see an email addressed to them, it will grab their attention to open and read what the email says.
Before you get straight to business while drafting emails to your target bloggers, start with a compliment. Let them know what you loved about their blogs or what caught your attention the most. It will give them an idea that you are not approaching them after reading their name, but you know their blogging styles. We all love compliments and make us feel worthy as the other person sees some value in us. You can share the reason for writing to them or why you think they would be your best choice. A little bit of flattery goes a long way.
05. Credibility and Clarity
When you opt for blogger outreach, bear in mind that you are not the only one approaching them. Bloggers get bombarded by thousands of pitches every day. It is better to start with credibility before you come to the point. Telling them a little about the brand or behind it establishes a sense of trust and authentication. The blogger reading your email will know that your brand exists and it is authentic.
When you are emailing the blogger, be precise in the purpose of emailing them. Do not send out the message sounding confused. You won’t get any response from a blogger if they find your message ambiguous. Stating a clear and concise message will let them know what you want or why you are outreaching a blogger.
Getting a blogger’s attention may seem easy, but it becomes difficult to stand out when every brand approaches a different blogger. Knowing a blogger’s niche can help you narrow down your search about the bloggers you need for your brand. When outreaching a blogger, remember that it is a two-way road. If you expect a blogger to collaborate, they would want something in return. Stating the benefits of collaboration in your email will help them decide in a better way.