Best WordPress Plugins for Content Optimization in 2023

Are you looking for best content optimization plugins to boost conversions? Here is a shortlist of 6 best WordPress plugins for content optimization in 2023.

According to Kinsta more than 39.5% websites are now using WordPress as their CMS & the number is increasing every day. Due to its hassle-free maintenance, website owners are migrating their websites to WordPress.

Not only blogs, anyone can build eCommerce stores with the help of WooCommerce plugin that is a free WordPress plugin. More than 55000 free plugins enriched WordPress as a complete content management system.

Why we need to optimize content?

Regardless of whether it is for users or search engines, you must need to optimize the content because;

• Optimized pages have a better chance of ranking.
• As it loads fast, bounce rate will be the minimum.
• It improves the quality of your content by analyzing the readability and ensure user experience.
• Search engine can get a clear understanding about your page.

This article will shed some light on some of the best WordPress plugins for content optimization. Using these plugins anyone can install to optimize content or product pages. Make sure have backup of your site before start optimizing.

We will break these plugins in three parts.

• Search engine optimization plugins
• Image optimization plugins
• Speed Optimization Plugins

Search engine optimization plugins

To get the attention of search engines you should use these plugins and make your content search engine friendly.

01. Yoast SEO

Yoast is unmissable in the list of best WordPress plugins for content optimization. With 5 Million+ active installation this is the number one plugin to optimize your content for search engine. This huge popularity is because maximum features of this plugin are available in the free version.

Which features you can use of the Yoast SEO?

• Write a meta description for your content.
• Set a focus keyword.
• Custom title tag.
• Readability of the content.
• SEO score of the content.
• One click no-follow, sponsored attribute and link opening option in new tab.
• Make the page nofollow and noindex option.
• Auto generated sitemap.

Additional features you can get in the premium version:

• Internal link suggestion (but we recommend Link Whisper).
• Density of 5 most used words.
• URL redirects.
• Content Sharing automation.

Features you might miss in SEO Yoast:

There is no option to define schema markup except the how-to type articles. This feature could be a great addition to Yoast SEO. Because it is not possible to set the schema markup tag in Google Tag Manager for every category contents.

02. Rank Math

This plugin is new in the market but very popular for content optimization. It was launched in 2018. Currently it has 6 Lakhs plus active installation.

Let’s take a look at the features of Rank Math free version:

• Meta Description
• SEO Title.
• Focus keyword.
• Link Counter.
• Redirection.
• Schema Markup.
• Auto generated XML.
• Internal Link Suggestion.

Features that you can get in premium Rank Math:

• Rank tracking for keywords.
• Video & news sitemap.
• Some extra types of schema.
• AdSense earning history.

Features that are not available in free version of Yoast SEO but available in Rank Math:

You can get different types of schema markup in rank math free version that are not available in the premium version of Yoast SEO even. Apart from that, you can get internal link suggestions that are very useful for bloggers.

Image optimization Plugins

When it comes to site speed optimization, image compression is must. There are many ways to optimize images for speed and better performance. The most common and easiest method is using an image optimization plugin.

Below are some of the popular image compression and optimization plugins.

01. Smush Image Compression and Optimization:

Images are said to carry the heaviest weight of the website. More than 60% of the total weight of the page can be attributed to images.

Image compression plugins not only reduces the size of the image but also enhances the page load time. With the coolest user interface and the hassle-free experience, Smush Image Compression and Optimization can be the coolest to have!

You can avail the below features by installing the Smush Plugin:

• Bulk image optimization in one click.
• Large image (up to 32 MB) optimization.
• Original image backup option.
• Image resizing.

In the premium version of Smush Webp format convert option is available. It is one of the most lightest sized version of images. 

02. ShortPixel Image Optimizer:

What if we can tell you uploading pdfs even with the lower pixels and lighter weights is now possible! Well, with the wide range of files being supported by Short Pixel Image Optimizer, you should make this your next friend!

You can get 100 free credit per month. After that you have to buy credit with a little amount of $4.99 for 5,000 credits.

Features you can get in ShortPixel: –

• Besides images, PDF compression option is available here.
• Covert every types of images to WebP version.
• Bulk image optimization that works fine with WooCommerce plugin.
• Compatible with NextGen gallery.
• Monthly optimization report.

Also, you can use Krakei.io web interface for this task without installing any plugin.

Speed Optimization Plugins

Having a website that is not only responsive but also agile and quick to load, makes it stand out! One of the best out of its competitors, with the sleek user interface!

01. Autoptimize:

Going through the optimized way is another thing, to get your site load faster. As per the studies, the attention span of an average user is close to 3-5 seconds. Thus, a website that is faster to load has tremendous advantages

Autoptimize does away with the unnecessary source code characters like whitespace and new line. Thus, it improves the page load time, since numerous third-party codes running in the background of the website are terminated.

You can simply check the boxes when it comes to terminating certain sections of the code or even manually get certain sections of the codes to remain active. Google font optimization is also possible in this tool.

02. Hummingbird Page Speed Optimization:

Having a quick loading speed is often the best way to reduce the bounce rate of visitors. With the Humminbird Page Speed Optimization, it might be easy to reduce the page loading speeds.

Caching is one of the techniques, which can be customized as browser caching and page caching, that reduces the speed of page loading.

Other features like the Gzip, similar to zipping, helps in reducing the size of the file. It results in reducing the size of the file, which can be uploaded at the server end in a shorter span.

Minification of CSS, defer unused CSS and Performance scans have also been a few of the excellent features that enhance the speed. Hence, you can work on them, and reduce the page load time as well!

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Wrapping up

By applying these three content optimization techniques you can make your page perfect for Search engines as well as visitors. Apply all of them together to get the most out of it. It can be a hectic task if you are not familiar with these plugins. You can read more details about them on wordpress.org or seek assistance from a professional SEO agency like Shout Digital.

We hope this article on “best WordPress plugins for content optimization in 2023” will help you to understand the importance of the content optimization and best methods to do it.