It doesn’t matter what industry your brand belongs to; you’ve probably noticed there are leaders and followers in each industry. Let’s take fashion industry as an example. Each season is characterized with a particular trend.
Spring/summer 2018, for example, will be noticeable for the sequins, pastels, checks, fringes, and even plastic. The big brands, such as Burberry, Celine, and Bottega Veneta are the ones to create these trends. Mid-range brands will follow, since they want to deliver the high-fashion experience to the average consumer. The big brands don’t just come up with a random design to develop a trend out of it. Oh; no! There’s a lot of listening and analyzing involved. They know how to listen to the audience. They can predict your taste for the next season before you’re even aware of it. That’s what makes them leaders in the fashion industry.
The fashion industry is the most obvious example of the concept of anticipation of trends. However, anticipation is a necessity in every other industry. It doesn’t matter what type of brand you own; you can turn it into a leader or a follower in its industry. The process of anticipating trends will make that difference.
The first step is determining your target audience. When you have a customer persona, you can create trends that would appear to their needs and wants. You may anticipate their needs through different methods, such as surveying or trial product testing. If you manage to provide a great experience in addition to the great product or service, you’ll encourage your customers to return to your business when they need such a product or service again.
How to anticipate the needs of your potential customers
The process of anticipation of needs is crucial for developing a loyal audience. Even if you’re a mid-range brand, you have a specific target audience with specific needs. When you manage to predict those needs and deliver the type of experience they need before your competitors do, you’ll be a true leader in your industry. You’ll build a recognizable brand that people love to go back to.
It’s not only about bringing your customers back. It’s also about attracting new ones. When you anticipate the needs of your potential customers, they will be happy to get your products or services.
The only question is: how do you do this? How can you predict what your audience wants? The marketing experts from Proessaywriting created this infographic with helpful tips. Check it out!