Indeed, the race for the best ranking on Google is becoming increasingly intense. When you are developing your website, whether it is a blog or an e-commerce website, you need to take care of different aspects. One of the most important factors to consider when checking page rank is your selection of keywords. Apart from a website’s outlook, color palette, easy navigation and other aspects, your keyword ranking on Google can help you increase visitors.
Why are keywords important?
If you have been involved with this for too long, you will understand the intricacies of SEO. Without the right use of keywords, you may just be hoping for something impossible to happen. For instance, promoting your on-demand laundry service online without using the keywords, “on-demand laundry service” will probably never bring you the attention you seek. You must have heard that ‘Content is King’. This is why focusing on page design and usability is important, but you cannot compromise on content.
Choosing a popular term may be a smart way to establish your online presence, but it is almost impossible to improve your Google ranking. This is unless you are one of the giants of the online community. It may be the case that your frequency of keywords is not enough to improve the website ranking. Most of the time, your choice of words does not align with the visitors’ search, which is why you need a strategy.
With the increasing online competition, you need to stay current and adopt sophisticated strategies to stay ahead in the game. Search engines like Google are smart. However, they still need assistance to improve their working and crawl deeper into the web. This will help bring about better results for the millions of internet users worldwide. Therefore, in addition to making content visible, you need to boost ranking using SEO tools. SEO is one of the most widely used strategies to improve search engine rankings. It stands for “Search Engine Optimization” and helps in directing free, natural, editorial and organic searches to your website. You need attention for your website to stay online; otherwise, you are just billing yourself without any rewards. SEO includes all the creative and technical elements to improve your online presence. It can help increase traffic, improve ranking, increase awareness and promote link building to other similar and authority websites in the search engine.
How does Google keyword rankings work?
According to a research, the industry benchmark of the number of negative keywords added to a piece of content is 48. Most websites exceed this benchmark, hence experience low search engine rankings. Indeed, seeing yourself in the first spot after a Google word search would be an exclusive feeling; however, you have to put in your effort to earn that spot. It is not difficult but it is not a piece of cake either. It is a process that can be repeated since you cannot expect a 100% result in every try. Your interest in content marketing and search engine optimization can drive you to success in lesser time than copying someone else’s strategy.
Here are a few steps you could follow to improve your page rank and increase organic traffic:
01. Have a Setup
This is more like a pre-step than your first move. You need to have a strong website in place, i.e. one that already has accrued authority generated links etc. In addition, you must have a network ready to spread the news on your cue. This means you must have a blog following, social media accounts and email contacts to promote content etc. This is what you need to have beforehand otherwise; you will have to come back to it later. Sometimes it is too late to look back, and correcting these things take time, which may contribute to declining popularity.
02. It is Time to Choose Your Keywords
You need to choose a keyword that has good volume but remember not to go overboard. Some popular terms might be too common, and therefore more competitive. This will not bring you the desired results. You also need to choose any keyword that is relevant to your product, service or the concept you are selling. For instance, using ‘airline’ as your keyword when you are, in fact, not an airline, your keyword is not going to be ranked.
03. Keep an Eye on Your Competition
Selecting a keyword does not end your work. Perform a test search on Google and other search engines to see what your competition is up to. Focus on the title tags, URLs and domains, type of content (blogs, videos, posts etc.), type of business and their authority online. Differentiating yourself from your competitors should be your main goal.
04. Intent Is an Important Factor
Using long-tail keywords is probably the best way to find intent. Once you select your keyword, you can self-analyze whether the keyword satisfies the intent. Search queries can be very specific and detailed, therefore intent is important. For example, ‘discount colorful eyeglass frames for kids’ instead of ‘eyeglasses for kids’.
Once everything is in place, it is time you go live. Search engines are always looking for top-quality content, especially Google. Therefore, rushing into things will not do you any good. Moreover, you do not need pages filled with ads or keyword-stuffed content, but result-oriented quality content. This will result in organic traffic.
Although you have followed every step above, you will still have to keep an eye on your website and content. You can check your keyword rankings in Google using a free online Google keyword rank checker. If you are a few weeks in but there is still no response or one that was not up to expectations, you need to revise. Choosing the right keywords is important, ones that are long-tailed, relevant, reflecting intent and are not overstuffed. You need to focus on high quality, visibility, and optimization.
The best tools to check your keyword rankings in Google
Looking for the best SEO tools to check your Google keyword rankings accurately? Here’s a list of six excellent websites to check Google keyword rankings.
01. SEMrush [Editor’s Choice]
Keyword ranking is important because it helps a website appear in the top results when a search is performed. SEMrush is one of the strongest tools when we talk about keyword rank checkers. It provides a complete solution for checking keywords. All you need to do is enter your personal blog’s URL or a website URL, and this SEO rank tracker will show you the ranking as well as its competition. It does not differentiate you and your competition, which is why you get a fair SEO rank report. Moreover, SEMrush offers the following features:
- Technical SEO Audits
- Keyword Position Tracking
- Tips for Boosting Organic Traffic
- Competitive Intelligence
- Backlinks Audit
- Keyword Research
- Analytics etc.
Note: For a limited time, we are also offering you the chance to use SEMrush Pro for free, for a 14–day trial period.
How to check your Google keyword rankings with SEMrush?
Go to the SEMrush dashboard and enter the domain name into the search bar and click on the “Search” button. You will see the domain overview report.
By clicking on the blue organic search number, it takes you to a page like below where you will see a list of organic Keywords that are performing well.
At the top of the report you will see statistical information. Statistics on the left are the overall number of keywords from SEMrush database that the domain is ranked for in the top 100 positions, the estimated monthly traffic these keywords can bring, and the estimated cost of running AdWords campaign for every keyword.
Positions Table is the heart of this report. It lists the keywords that the targeted domain is ranked for, and as well as filtering allows you to sort them for various metrics. Use the arrows next to the column name to sort the table in ascending or descending order.
You can see a complete breakdown of specific keyword it is ranking for and the complete insight into it by clicking on the keyword. This video will walk you through using the SEMrush organic position changes report.
02. Rank Tracker
This Rank Tracker from Link-Assitant.com offers unlimited rank tracking at an affordable price. Being one of the most customizable SEO tools, Rank Tracker offers you the services of a keyword position checker, making sure that your placement is optimized.
From mapping listings of competitors to tracking position of your keyword in over 400 search engines, you get to do everything quickly and efficiently. Moreover, it offers 20 SEO tools that assist you with keywords. Other features include:
- Keyword Research
- Search Engine Ranking Reports
- Easy Data Management
- Traffic Metrics
- Deep Insights
- Search Safety
- Flexible Settings
- Google Analytics
Most critics rank Ahref second to SEMrush, although we believe that it offers almost equally competitive features if not less. Ahref specializes in ranking your keywords, specific to your country. This is a unique advantage for those online businesses who are not willing to be confused with websites from other geographical locations. Apart from its several rewarding capabilities, it detects the keywords automatically, and specify their ranking according to your country. Other benefits include:
- Device specific Ranking
- Helps Track Position History
- Delivers Scheduled Email Reports
It is hands down, one of the best tools for tracking and checking keywords. What is more exciting is that it is completely free when it comes to rank checking. With SEOCentro rank checker, checking the performance of keywords in different search engines is extremely easy.
The results are more informative than you may have thought. It offers comprehensive details about keywords, their rankings in multiple search engines, and their history. With SEOCentro, you can enjoy the simplicity of SEO and accurate rankings.
05. SERP Watcher
SERP Watcher not just offers a sophisticated user interface, but also allows tracking the keyword position for any user domain. This SERP rank tracker also allows tracking of keywords for any device and location. It focuses on effectiveness when it comes to ranking keywords on Google. It also offers:
- Daily updates on keyword positions
- Show critical data for analysis on one screen
- Focusing on overall performance, instead of ranks
- Organization of keywords according to your need.
- Email alerts
06. SERP Rank Checker
This is yet another keyword rank checker that offers more than just a promise. In addition to displaying the position on search engines, it provides you with search volume and the cost-per-click for any phrase or long-tailed keyword. Its simple user interface and effectiveness in providing information make it one of the tough contenders in the list of google rank checkers. Moreover, SERP checker also offers device and location-specific ranking information.
Experiencing a decline in traffic to your website? If security and performance is not the problem, it is time you make a wise selection of keywords and use a keyword rank tracker.