If you want to build a successful Instagram presence, you need to write compelling Instagram captions to reach your target audience. Here, we have listed some of the bad Instagram caption ideas and solutions to show you how to write amazing Instagram posts.
Digital marketing has completely influenced the marketing scenario from the last 4-5 years. Even every small-scale business is adopting digital marketing. Due to the high demand for social media, people are not sparing their social media accounts for posting about their brand. There is Facebook, Twitter, LinkedIn, and Instagram for promoting business. People sometimes thought that Instagram is not as good as other media, but they are wrong, earlier people believed Instagram for social marketing is not worth it. Still, now it is most important to use Instagram for brand promotion.
Till 2020, Instagram has almost 26.9 million users approximately. With relevant hashtags, Instagram can grab too much audience. But the thing is people use Instagram, but they have misconceptions regarding the captions. You can take help from reliable seo plans or this blog is all about the different bad Instagram captions and their quick fixes.
Adding Instagram Page Link in Captions
Hashtags are used for getting people into your Instagram page. If you are giving the quality content, then the chances are high that people will follow your page and would love to visit. But many Instagrammers add irrelevantly their Instagram page links so many times, that also looks so tacky. Check out the following example.
I’ve been using Cloudways since January 2016 for this blog. I happily recommend Cloudways to my readers because I am a proud customer.
Lavishholiday added so many page links in this caption.
What do you think? Is this desirable? If you add page links numerous times in a single post, this affects your page’s following rate. This can be proven as a wrong move. It is not wrong that you insist people follow your page but adding your page link multiple times sometimes irritates the audience.
Similarly, you can take another example as well, artificialintelligentfacts are also insisting the audience to follow their page, but they are not posting too many times their Instagram page link. This way, if someone checks the post, they will surely follow the page. It looks genuine.
You shouldn’t add your Instagram page link more than once; it will look intuitive if you insert page link wisely instead of exaggerating the post.
No Hashtags in Captions
Hashtags are the way of connecting the audience with a specific theme, conversation, or topic. These help people find their relevant content on some Instagram page; this page can be yours as well. But what happens if you don’t add any hashtag in your post while promoting your business? The chances are high that you don’t get the desirable audience.
Fashionclimaxx2 has added no caption in their post, use of the right or few 3-4 relevant hashtags help the people to find your business presence on Instagram. But in the above post, no hashtags have been used. What do you think is the right way? Indeed, a big no..!!
Let us take the example of Pantaloonsfashion; they have used one relevant hashtag. It will help them to promote their brand, and maximum people can find them.
Use suitable hashtags if you want to promote your business page. Try to add at least 2-3 hashtags in your Instagram captions.
Lengthy Captions for Instagram Posts
If you own any company, you know the minute details of that company as well, and you add every product detail in Instagram captions. But what do you think? Is it a viable way? Do people read large captions posts? We all know Instagram has 2200 characters. You can write that much. But what is the benefit if people are not giving a single read to that. Do you think it adds any worth to your post? Indeed, a big no…!!
Check this example healthyfoodadvice. Take yourself as a viewer of this post, do you read this much big caption? Do you know people get more attracted to visuals more? Check out the following post.
Makeupforever has added an image, and that image speaks itself. They don’t add any extended captions and all to showcase their brand.
Try to engage people with your images rather than posting long posts. From the above post, it is cleared that the post is about makeup brushes. The image is speaking. It is better to keep captions small and sweet. You can add some information to the image as well.
Unwanted Use of Trending Hashtags
Some people add too many hashtags that are trending without considering the relevance of the hashtags. Although these hashtags can increase reach, it is not the right way.
For example, Garniche_official has more than 7.7 K followers; this company has deployed so many popular hashtags. What do you think? Does this have any benefit? You know what, this post only gained 19 likes, having more than 7 thousand followers.
The main issue is even after using these many hashtags, the content will not be able to engage the people.
You will be able to acquire good results if you believe the power of using only 2-3 unique hashtags. Let us take an example fitnessbakery, and they use only 3-4 hashtags and acquired the likes of more than 450 people. When you make the use of unique hashtags, then it will help people to get attached to your brand.
You make sure that you are not deploying more than 3-4 hashtags, it helps the audience to find your brand easily.
Elaborating Image Content in Captions
As we earlier said, visuals speak better than words, but I have seen so many posts that captions are over elaborating the image content. If the image is itself performing the role, then what do you think? Is that desirable to explain what the image is trying to say?
Check out the post of tripledmarketing; they have added 7-8 images in the following post. The image is explaining the content well, but still, they are adding long captions and elaborating every detail. This is not the correct approach. If the image tends to depict information, then what is the need of over elaborating the content?
Now take some other example, computer_Science_engineers. They have added images, and the images themselves are presentable. They have not elaborated on the caption area, and it is not needed here.
Remember, the audience will not waste much time in reading the captions. So, let the image speak about content instead of over-explaining via writing unnecessary captions.
Placing A Website/Blog Link in Instagram Captions
Facebook, Linkedin, Twitter allows you to add links, and they are clickable also but do you think that adding a link in the Instagram caption is worth it? No, it is not. You know very well that people don’t copy and paste the links in the browser. On Instagram, links are not clickable. So why adding links in the Instagram post captions. Check out the following post.
WordPresserror500 has added their blog link, but it is not clickable, so do you think it is needed there?
Another example is Madewell is that they have not placed a link in the Instagram captions, but they mention that the link is in the bio. It is an excellent way to present the blog’s link. There are high chances that people will click the link in the bio.
Preference to Direct Promotion of Your Brand
Many people believe that if they add about their services and their description in the Instagram captions, the audience will impress and buy their stuff. Try to involve people emotionally with your brand rather than doing these unwanted things.
Check out the following example:
Clekinc explains the product description and its price, but chances are less that people will purchase and engage in this way with your brand.
On the other hand, check out the post of Adidas, they engage people with their thoughts and stories, instead of giving a lengthy elaboration related to their products, they simple provide quote to their Instagram caption.
The meaning here is to use emotional marketing in your posts to like your brand and love to shop from that automatically. Avoid adding product descriptions, rates, and other details. This will divert people from your Instagram page.
Final Thoughts on 7 Bad Instagram Caption Ideas and their Good Solutions
According to Strivers Edge, Instagram has gained so much popularity in promoting brands these days. So, it is advisable don’t over exaggerate anything in Instagram Captions. Add your creativity in your posts, use amazing ideas that help you to bind the audience.
This way, you can reduce writing bad Instagram captions. I hope this blog helps you a lot in knowing how to write proper Instagram captions. In this blog, we have discussed the different bad Instagram captions and their good solutions. If you enjoyed reading this blog, kindly share your views in the comment box.
