Designing a website with great user experience is vital. Here are 8 great SEO tips to successfully navigate this business world.
Your website is the key portal to your business. It needs to be attractive, informative and easy for visitors to navigate in order for it to help you succeed in today’s economy.
But if you’re not an expert at web design, how can you make sure that your site is up-to-date with all of the latest trends? That’s where an SEO agency comes in handy.
With their search engine optimization expertise, they’ll work closely with your staff or handle everything on their own so that when people search online for products or services like yours, they find what they’re looking for right away. And if needed, they can provide web design services as well.
1. Always Use Unique Title Tags
Your title tags are probably one of the most important factors in determining how good your search engine ranking will be, so make sure you always use unique title tags for all pages on your site, including archive pages.
Archives present a particular problem in SEO because when someone links to an old article, the link will point right to that specific page on your site. If you have the same title tag for every article, then your users will see that when they are searching through search engines and click the wrong one.
Make sure everyone knows what is in each article by giving them unique, descriptive titles.
2. Ensure all Keywords are On-Page
Your keywords should be something you keep in mind for SEO throughout your web design process.
Of course, there’s no need to stuff keywords into places where they don’t belong or sound awkward, however, it helps if you can place each keyword into areas that are useful for SEO without looking out of place.
Just remember not to take SEO too far, as it can begin to look awkward for your users. This is must use SEO strategy in our 8 great SEO tips list.
3. Don’t Overdo It with Keyword Clustering
Keyword clustering is a tactic that involves putting the same keywords in the domain name, subdomain name, URLs, file names and page URLs.
While this might give you an advantage over other websites for certain keywords because Google’s algorithms tend to favour “freshness” of content, it can also cause problems by making your site appear spammy or irrelevant if done too much.
If your website uses clustering at all, keep it to less than 10% of all clusters used.
4. Ensure All Links are Indexable
Make sure that all links on your site are made by search engines so they can be crawled and indexed. This means using no cloaked or hidden links and making sure all text links are not underlined with no colour.
You can also make sure that your links open in a new window so that users don’t lose their place on your website when they click on them.
5. Use Descriptive Anchor Text
Anchor text is the text you use to hyperlink to other pages on your website. It’s important to use descriptive anchor text so that both users and search engines know what the link is about without having to hover over it or view the page it points to.
This will also help improve your SEO ranking as search engines will see the relevance of the content on the other pages you are linking to.
6. Ensure Site is Responsive
Mobile devices are becoming more and more popular with the expansion of mobile internet access, so it’s only natural that websites have to keep up with this trend.
Make sure all mobile users can use your website or application just as easily as a desktop-user by making it fully responsive.
This will help reduce bounce rates and improve SEO performance with a better user experience.
7. Keep Content Fresh
Fresh content not only benefits you in terms of getting higher search engine result rankings but also creates a better UX for your visitors because they won’t get bored by old information.
So be sure to regularly update your blog posts, articles and other content on your site once you’ve published them. You will also find that it’s much easier to write fresh content when you have a regular schedule for it.
8. Use Social Media Buttons
Make it easy for your website visitors to share your content on their favourite social media websites by adding social media buttons to all of your pages.
This will help increase the reach and exposure of your website, as well as improve user experience by making it easier for people to share your content with their friends.
As an added bonus, using social media buttons can also help improve your SEO ranking.
These are just a few of the many ways that you can improve your user experience and better your SEO performance.
If you want to make sure that you’re providing the best web design user experience possible, be sure to keep these 8 great SEO tips in mind.