2D and 3D animation technology is a great tool for creativity, entertainment, and business. For instance, it can be used to produce high-quality marketing materials, such as animated commercials for different products.
Now, let’s see how it works in practice. Theory is one thing, but concrete examples can really help illustrate how different companies leverage animation to their advantage. We’ll focus on software as a service (SaaS) and technology, as they are especially well-suited to animation.
Zelios video production agency team has shared this curated list with us.
Best SaaS Product Launch Ad Video | LangEase
The LangEase launch video is a strong example of an animated product ad built for a clear, narrow goal: explain how the product helps with outreach and lead generation, then invite people to try it. It’s a bold, clear example of what we’re discussing.
What it does well:
- Clear story arc: It starts with a familiar problem (cold outreach that goes nowhere) and moves through a simple “before and after” sequence that shows how their SaaS solves the problem. Done.
- 2D animation focused on clarity: Rather than complex characters, it uses clean shapes, simple scenes, and readable UI. Remember, people will be looking at this in a glance.
See on YouTube: http://youtube.com/watch?v=SgmuplXU2iY
Google’s Welcome to the Gemini era
For a product as broad and ambitious as an AI model, especially before people really knew what AI can do, there was a lot of visual explaining to do. Google’s “Welcome to the Gemini era” video handles that well by mixing live-action footage, motion graphics, and stylized UI, leaning heavily on animation to bridge these into coherent, understandable at a glance footage.
What stands out:
- Bold motion graphics: Animated lines, shapes, and UI elements suggest connection, speed, and intelligence without having to lean on stats or technical specs.
- Unified visual language: The ad follows Google’s color system and typography, which viewers are already familiar with. Gemini naturally extends from search, gmail, google drive, and other google products.
See on YouTube: https://youtu.be/_fuimO6ErKI
Take your marketing to the next level with Semrush
Very simple infographic given life with their clever but exciting and informationally understandable animation. This ad works in part because it is b2b, and so a certain amount of technical specs is good. And yet, the information needs to not be too overwhelming as the eye is guided through each tier through the animation.
Why it works:
- Balanced mix of visuals and sound: The short commercial has an easy to understand voice, music, and sound effects that all blend seamlessly without overwhelming the ear. This is a sweet spot to hit in today’s ad world, as attention is distracted so easily.
- Visuals are simple but guide the eye: the animation is easy to do, but what makes it effective is that each movement flows naturally from the last. Not only from a left to right reading perspective, but also that the motion gets more dynamic over time, which maps with our intuitions.
See on YouTube: https://youtu.be/Jk8TR226knM
Using Monday.com, make smarter, collaborative decisions in real-time.
Monday.com’s campaigns rely heavily on motion graphics and modular design. In its animated ads, the platform itself becomes the “world” the characters live in. Cards, timelines, and dashboards slide and rearrange as teams collaborate. The visuals and their motion match directly with the solution: easier collaboration among departments.
Key details:
- Kinetic boards and cards: The very structure of monday.com (boards, items, statuses) is animated to show chaotic, disorganized, and “blocked” to order, organization and “done” projects.
- Cross-team storytelling: Sales, marketing, operations, and leadership all show up in the same animated environment, reinforcing the idea of a shared work hub. The colors and brand design also match with this idea, evoking things like subway maps and other useful infographics.
Dropbox Dash: Search videos, images, and create content fast
Dropbox Dash’s animated ad is more stripped down, but works great visually. Dropbox lets you cloud storage items, but they’ve been pushing more collaboration and fast, integrated workflows. This ad shows you the ‘dash’ aspect through fast, running-like motions.
What’s notable:
- Minimalist look: Clean backgrounds and simple shapes keep focus on the core idea: one search bar that connects many tools and files.
- Smooth transitions: Queries transform into actions, results, and shortcuts. A good example of how animation can be used in advertising to demonstrate speed without overwhelming the viewer.
See on YouTube: https://youtu.be/cspJ0VzQwFw
Lovable 2.0 is here. Multiplayer vibe coding. Smarter & more secure.
The Lovable 2.0 product video takes a more energetic approach. Coding tools are often very technical and boring, so this ad pushes the opposite: bright colors, bold typography, and dynamic UI to capture the sense of “multiplayer coding” as something social and creative.
Highlights:
- High-energy pacing: Edits and animations follow the beat of the soundtrack, which keeps attention high even during UI-heavy moments.
- Strong identity: The design language is consistent across every frame for a strong visual brand.
See on YouTube: https://youtu.be/xDwR1_vrIg8
Bringing it all together
The best animated commercial ads don’t exist just because animation looks cool. Attention spans are shorter than ever, and people have more options than ever to ‘move onto the next thing.’ Then, there’s the problem that a lot of products are more abstract these days, especially SaaS and tech products.
If you’re planning your next campaign, think about where static images or live-action footage are struggling. That pain point is often the best place to introduce animated video ads and build a more flexible, memorable way to show your product to the world.
