Want to make your business blog more interesting? Here are my top 6 strategies for making your blog get real attention and building a successful business blog.
Content creation is a marketing tool that’s powerful for all types of businesses. Having a blog is an excellent way of leveraging content. It’s also through blogging that businesses increase their visibility online because blogs help increase traffic and generate more sales. So, any company without a blog is missing a lot.
Blogs will have varied information depending on the company’s products. A law firm will have a distinct blog from a health firm. One thing that all companies should consider in blogging is the creation of evergreen content. This is a type of content that is useful for readers in general and can serve the company for a long time.
For legal blogs, evergreen content creation for a law firm would seem difficult, but if you think about the usual concerns of your target customers, then it’s easy to come up with relevant topics that the average person would love to know about.
If your blog isn’t helping achieve your marketing goals, this article will be of great benefit to you. Continue reading to familiarize yourself with strategies that can make your business blog more interesting:
01. Stop Hard Selling
Is the blog you’re writing meant for the readers or your company? Your blogging agenda could be increasing web traffic, raising your authority’s profile, or generating leads. However, when you use your blog to send sales messages, getting readers might be hard. You aren’t going to get the clients you need.
The truth is, many people don’t have an interest in your sales messages. And again, they aren’t interested in your company. They’re simply curious to know what your blog has for them. Therefore, if you want to gain from your blog, drop that salesman thinking and act like the mentor your readers are probably looking for.
A salesman’s biggest worry is how to generate sales, while a mentor’s goal is to help readers stay informed, making them lead a more fulfilling life. As a result, when you dedicate yourself to provide substantial advice regularly, you’re going to establish trust and authority, and this is how you’re going to get new customers.
If you desire to woo your consumers with the aid of your blog, consider answering these two major questions:
Why are you writing?
To effectively respond to this, make sure you’re specific. This is going to make your writing more engaging, personal, and vivid.
How exactly can you be of help to your readers?
Take into account your ideal reader’s dreams and how you can help them actualize their goals.
Stop pitching in your blog and focus on your readers’ goals instead. Your next blog shouldn’t be about sales but about helping your client solve problems and find answers. In the long run, you’ll not only be helping your customers but, to a larger extent, increase your company’s sales via blogging.
02. Avoid Using A Corporate Tone
No one’s going to have a conversation with a robot. For better results, write your articles with an extra conversational tone. Don’t be deceived into thinking that creating conversational writing requires you to record yourself while speaking and typing your text.
Developing conversational content doesn’t dictate that you write while you talk. Instead, it incorporates editing one’s text to make sure that it doesn’t appear like writing. Here are some tips to do that:
- Get Rid Of Jargon: If you don’t use certain words in normal conversations, then there’s no reason for you to use them in your article.
- Write In The Active Voice: Writing in the active voice improves the flow and readability of your article.
- Avoid Long Paragraphs: Entering in a conversational style of writing means that you give the reader some time to relax. That’s the purpose of the white space. Breaking down your content into easy-to-digest paragraphs will draw more readers. In reality, nobody has the time and attention span to read long articles on the Internet.
03. Create Catchy Headlines
Are your blog posts receiving the attention they warrant? Are they so compelling to the extent that many people click and read through? A catchy headline can grab the reader’s attention through emotional or sensory words. Blogging is just like hosting a virtual event, except that you just have to use the power of words instead of visuals and audio. So, use a headline that arouses the reader’s curiosity. When writing your headline, you also need to include a particular keyword. This will also help your blog rank better in search engines.
04. Write Captivating Introductions
With so many blogs online, every piece of content is fighting for every reader’s attention and time. A catchy headline is not enough to keep a reader if the first paragraph of your article is not clear, engaging, and direct to the point. There are many ways to make your introduction engaging and captivating, and these could be done by:
- Show Sympathy: You can effectively do this by informing them that they aren’t the only ones experiencing problems or difficulties with a certain topic.
- Promise A Solution: Promise your readers that reading your blog will help them overcome the difficulties or problems that were talked about.
- Make It Easy: Make sure to deliver your promise withstraightforward methods and understandable solutions.
05. Motivate Readers To Take Action
A blog post isn’t an educational essay that requires you to summarize the results of your research. Instead, your last paragraph is an opportune moment to motivate your reader. Make your closing paragraph compelling enough that would encourage your reader to follow, remember, and take an important step (like buying or subscribing to your services). These are usually called Calls-To-Action or CTA.
06. Build Email Lists
A blog that lacks an email subscription is akin to a city with no transport links. Client’s may turn up accidentally, but they may find it difficult to find their way back to your blog after their initial visit. An email, however, will keep your blog connected to the readers. It will also entice them to come back and read the newly published articles in your blog. Showing up regularly on your reader’s inbox makes them remember and trust you.
Blogging is one of the most cost-efficient and simple ways of promoting a company. Once done effectively, it’ll help drive traffic to your web page and boost your sales too. Unfortunately, many businesses don’t succeed because they forget about what the customers need and are instead focused on the company’s pitch. Therefore, it’s best to always think about what readers want and need. This way, it becomes easier to connect or ‘talk’ to them through blog articles.