The rise of digital transformation ignited the flame of online shopping, and the chart has been increasing exponentially. This growth has directly paved the way for brick-and-mortar businesses to step in and make the most of it. The ideal way is to use eCommerce development platforms; among various, Magento is preferred among varied businesses.
The platform offers various features that play a vital role in establishing a power-packed online presence. Its open-source nature translates to end-to-end customizability, which ensures a user can create an online store that relates to its requirements. Moreover, Magento is known for its strong security features.
However, merely using Magneto will not make a big difference in your online commerce journey. Following expert tips for developing a Magento-based online store will help you.
The ideal way is to work with a Magento eCommerce development company. Their experience and expertise will help you stay in the market longer.
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Expert Tips for Magento Development
Magento is one of the finest platforms, and its popularity has snowballed rapidly. Major companies like Ford, Land Rover, HP, Coca-Cola, and others have used this platform because of its advantages and features. But, to gain better visibility like these industry giants have, you need to implement some pro tips for developing an online store.
Here are the 5 tips that you do not miss out on while developing a Magento-based online store:
1. First Impression Matters
The first impression of your online store matters the most in pursuit of attracting visitors to your site. Consider yourself as a user, and while searching for a product, you land on three online stores. Two have the same themes, providing the same feeling while scrolling, while the third store comes up with a different perspective. Ideally, one or probably two of them will lose users, and eventually, the third one will have a large user base because of the aesthetically good and unique theme. In 2024, we’re seeing a growing number of online stores embedding short videos on their homepage. It’s a good way to differentiate from competitors, and moderniser the customer journey.
Hence, you need to brainstorm how your online store should look and how it can help people stay on the website longer. Whether you can do it independently by considering your business and project requirements or collaborate with an IT technology partner for expert advice.
2. Implement Easy Navigation
Navigation and its role in a website’s success are not hidden. A business gaining better traction online must have implemented simple and easy-to-understand navigation. You should also consider this important aspect while developing an online store. If a user does not have a clear idea of which page to find the product, he/she will leave, increasing bounce rates. All the pages should be properly nested with their subsequent pages.
3. Focus on Responsive Design
Responsive design is the need of the hour because users globally are increasingly using smaller-screen devices. This means that your Magento store should open on various device types, not just desktops, so it must adapt to different screen sizes. This way, more users can access your website and look for the products easily based on their preference for device types.
Also, responsive design provides various benefits to a business, from reaching a good number of users to increased conversions. You can work with a Magento website development company to adapt your website to diverse screen sizes.
4. Include Calls to Action
Calls to action serve a strong purpose for a business, encouraging users to take specific actions. When organizing content for your Magento-based store, you should focus on devising strong calls to action. For instance, your store’s homepage must have at least one CTA that can lead a buyer to a particular page (it can be a specific offer or a featured product).
5. Optimize for SEO
Search engine rankings play a vital role in making or breaking a business. Magento offers varied built-in tools and features that a website owner can utilize for on-page, off-page, or technical SEO. You can utilize various features, like canonical tags, breadcrumb optimization (basically used to provide a clear view of the structure of a site), URL rewrites, and others to ensure that your web store is search-engine friendly.
Moreover, the updated version of this platform, which is Magento 2, has an extension named Mageplaza, which provides features, from rich snippets to HTML/XML sitemaps, to improve the overall SEO of the web store.
Conclusion
Magento enables a business to develop a feature-packed online store. The platform provides various features that a business can take advantage of. Being an open-source eCommerce platform, it offers enhanced flexibility for a business to create a personalized solution. No matter how many benefits or features Magento offers, it will not work out if not used properly.
Keep in mind not to miss out on varied aspects, from focusing on the role of navigation to integrating responsive design. It is suggested that you hire Magento developers to help you develop an online store built with precision. A Magento-based store built to meet your needs will help you stay competitive by showcasing your unique presence on the web.
About the author: Emily White is a project manager at CSSChopper, a top-rated web development company with a wide range of technical expertise. She is not just a manager but also loves writing. In her spare time, she listens to music and composes knowledgeable articles.
