There are few things more frustrating and disheartening for a blogger than lack of traffic. After all, why blog if you aren’t getting any engagement? Whether you have recently launched and just haven’t gotten the traffic that you want or you’ve simply hit a plateau, it stings to work hard on producing great content that goes unnoticed. Fortunately, there are things that you can do to get your numbers up. Take a few moments to check out these 12 tips for increasing traffic to your blog.
#1 Think about Potential Readers’ Search Engine Behaviors
You’ve probably read lots of advice on what to do and not to do when it comes to SEO. Much of that advice has probably revolved around keywords. It can get quite confusing. You’re supposed to use keywords, but you aren’t supposed to use too many of them. Then, there’s the obvious question, what are the keywords you should be using in the first place?
The answer to that question is simple. What would you type into Google if you wanted to find a blog post or article similar to yours? Create a list of approximately two phrases per 500 hundred words, and find ways to use those phrases in your blog posts. If you want to vet out your keyword phrases, enter them into Buzzsumo to see what comes up.
#2 Promote New Posts on Social Media
For some reason, many bloggers are really shy about promoting their own posts. The thing is, if you don’t promote your posts, nobody has a way of knowing that they exist. So, when you publish a new blog post, plan to promote it on your social media platforms. In fact, not only should you promote your content on social media, you should promote it multiple times to ensure that your audience has the opportunity to see it. If you have an audience that crosses multiple time zones, consider using a utility that will schedule posts for you, even when you are asleep.
#3 Get Readers to Subscribe
If you can give casual readers an incentive to subscribe, you’ll increase your traffic to your blog. This is because people who receive your content on a regular basis are much more likely to share that content with others. Something as simple as a discount offer or access to premium content such as an eBook is all it takes to get someone to sign up.
#4 Create an Active Internet Presence
Go beyond blogging, publishing, and promoting. Get out there. Comment on other blogs. Join Facebook groups that relate to your blog. Participate in Twitter conversations. Share other content on your social media feeds. Follow other bloggers in your niche. You will build relationships that will lead to new followers.
#5 Use Visuals
Visual content is more engaging. Add high-quality photographs and images to your posts. Share videos and infographics. This will improve SEO and will boost the number of social shares that your content receives. If you are inexperienced at creating visual content, there are many visual content tools that are free.
#6 Stream Live Content Using Meerkat or Periscope
If you’ve already mastered great visual content, why not take things to a whole new level with live streaming content. You can use your smartphone to stream content to your followers, and interact with them at the same time. Imagine being able to do anything from walking through a city in a foreign country to preparing a recipe in your home kitchen. While you are broadcasting to your audience, they can submit questions and make requests. Finally, when you are finished, you can save your broadcast so that followers who didn’t catch your live presentation can watch your content on demand.
#7 Write Great Content
Maybe it’s time to boost the quality of the content that you offer. As mentioned above, you can boost your content with visuals, but the truth is good writing really does count for a lot. You can use tools such as Grammarly and Hemingway to improve your writing. Another option is to use any content creation and editing service. Not only will this enable you to get top quality blog content out to your audience, it will help you to get content out quickly.
#8 Reach Out to Your Sources
If you quote an influencer or link to their content in one of their blog posts, let them know. Tag them in a post when you promote your content or send them a direct message. If they like what they see, they might share that content with their audience. This will open your blog post up to an entirely new audience.
#9 Embrace Guest Blogging
Start building social media relationships with bloggers in your niche and in complementary niches. Once these relationships are formed, you can begin to approach the topic of guest blogging. Invite someone to write a couple of guest posts for you blog in return for you doing the same. You’ll both get exposed to new audiences, and it will give your readers a bit of variety.
Engagement and shares help drive traffic. One way to increase the number of social shares that you earn is to simply ask your followers to share your content. Then, make it easy for them to do so by including social share buttons on your blog posts and web pages.
#11 Link to Your Own Content
When it is relevant to do so, link to your previous posts in your newer posts. This has two effects. The first is that it increases the number of people who are going to read those earlier posts. The second is that interlinking has positive effects on SEO.
#12 Produce Content on a Regular Basis
If you’re only publishing content sporadically, you won’t gain traction with a loyal audience base. People will only read your posts if they happen to come across them. Be sure to produce a steady stream of content on a regular basis. Some bloggers even create a schedule of content topics so that their audience knows what to expect each day. For example, you might make Monday, a ‘life pro tip’ day, or designate every Friday as a day where you will post something funny or light hearted.
Good stuff Norman (how cliche is that?).
Seriously, right off the bat #1 hit me like a brick tossed through a window. Now that’s keyword research done in a simple way. This point is easily the best thing I’ve ever read on using keywords. Love it!
Also, your points about self promotion & building the email list resonate with me too. I admit to struggling a bit in these areas, so your advice helps a lot.
-with social, I don’t want to be that annoying dude. So I end up not promoting. No good! 🙁
-as for list building, that’s the secret sauce to getting social shares, eh? ‘Nuff said on that one.
And yes, I could also make use of video on my blog (I guess). My reservation is that I don’t want to slow the speed of my site down, as I know how that can negatively effect your SEO & visitor metrics. For now, I prefer to put a little more meat on the bone (more written content posts) before I start with video.
Lastly, guest blogging. [SIGH] I don’t have a high level of interest in guest blogging – BUT if it will boost my numbers, then I’d be a fool to ignore it any longer. It seems like the only way to fly on that one is to simply pull the trigger.
Sorry for the annoyingly long post my friend! But as you can tell, I really enjoyed your thoughts. Norman, you have done good work.
nice article , keep update!
I have a new start-up and I really need that type of tips. If you have more suggestion for my website then please let me know.
Awesome article. Most of the time it is the traffic any new blogger lack. This post will help new bloggers to get more traffic to his/her blog.
Elly Grace says
I enjoyed this article a lot, and I must say, your tips will certainly be of use to me!
I’m currently starting up a blog of my own.. And it’s proving to be a hard task indeed – Oh the struggle of gaining readers!
Oh well, I suspect building up a sizable readership will take time and A LOT of effort. So I am not overwhelmed by the pressure just yet!
Anyway, never mind my rambling. I have a question. Do you use any tools programs, or systems to draw readers to your blog? If so what are they/what do you do?
Answering these questions of mine would probably make for a wonderful blog post!
Traffic-related post always gave something new to learn. Learn some new things from this post also.
Thanks for sharing
Mohammed Saif Ali says
Thanks Mate Very Helpful for a beginner like me
Jack Ma says
Among all of ways to drive traffic is correct but there are also many of resources like social signals and many more ways are remaining, like facebook, twitter, google plus and many more tools are now available. Indeed thanx for sharing valuable information for increasing traffic.
Hello, Norman. I`m from Russia. Also blogger. Bat SEO has no boundaries. We use the same methods of promotion. Seemed interesting tip about broadcast online. Think how to use it in your blog. Thank you.
Manas Mandal says
Hmm,GREAT Article I’m Going To Use All Your Tips To Boost My Blog
Dhruv Patel says
Indeed i will agree with your above all ways. All of them are correct but among them social media is the best ways to increasing traffic as well as guest posting is also best for increase traffic. There are one think remaining is that blog commenting, it is the nice ways.
Nishigandh@Pawna Camping says
Really good post. I will follow all instructions and lets see. I will recommend it to my friends.
Linda Martin says
Thanks mate!! I’ve already applied some of your tips for my site.And I also apply for my sites like podcast and ebooks also.Hope yours top 12 tips will apply soon and increase traffic for my site…//It helps me a lot,indeed.
Anil Saini says
Great post buddy!
Agree with all of your points.