Mistakes on the internet happen to everyone, some fatal to the image and reputation of an individual or business, and some insignificant. It is okay to make mistakes because that’s what being human is about, but when they can be avoided, excuses not to take that action are the real mistake.
Today, share counters have made it extremely convenient and easy to share content on social media platforms, the more reason why you need to be incredibly careful about the kind of mistakes you make on social media platforms.
So, what are the mistakes you are making that might be putting your site in jeopardy?
Find out the top 10 mistakes on Facebook you can avoid for the good of your site in this article:
01. Misuse of links
Links are the most obvious route to redirecting people to a site. However, poorly used links can hurt your site and completely throw you off the bus.
When sharing content on Facebook, avoid creating many posts that directly send people to your site. The reason for this is when you are too openly obvious that your existence on Facebook is to send them to your site, people tend to resist.
On the other hand, not sending them to your site also hurts you. Weigh it out wisely and be tactful about telling them about your site. The easiest way to it is to arouse their curiosity enough to send them on search engines to look for your site.
02. Negatively handling audience feedback
Feedback is a crucial part of a successful communication even on social media. Nonetheless, no one guarantees that you will always receive positive thoughts and opinions from people.
In manner, your posts might attract negative criticism from people, some too much that they rant out at your comment section.
The worst approach to this would be to delete their comments because this communicates motive and dishonesty from you. It is equally yoked to respond harshly to those critics or argue with them out publicly.
Resolve to positive responses, carefully handling every person because, on social media, one slight comment could cost you an entire career.
03. Incomplete ‘about’ information
Every person you introduce yourself to have a curiosity to know who you are and understand what your services are, and this applies to social media platforms too.
Most Facebook users hardly fill up or complete the about section provided for on Facebook. This section is set up to share just enough information appropriate to send the right message to your audience.
04. Inconsistent content sharing
There are so many people that use Facebook on a daily basis, which guarantees you of constant content flow.
Despite Facebook being a reliable social media marketing platform for sites and businesses, many content creators are inconsistent in sharing posts, yet there is an audience that slowly deviates their attention to other content. This is what might hurt your site because your audience scatters off to other sites decreasing your traffic.
Do not limit your creativity nor send away your audience. Consider scheduling posts for when you might forget to post, as well as share inspiring quotes, images, and videos just to keep your audience engaged.
05. An unclear call to action
The whole reason for moving your site to social media platforms is to get as many people as possible to respond to your content for a specific accomplishment.
A call to action is what you guide your audience into, once they are on your Facebook page or read your post. You cannot assume that they know what you want them to do by themselves.
Do you want people to call you, buy products, book appointments or simply check out your site? Clearly tell them that!
06. Deviating from your brand
Being on social media is supposed to compliment your site and be a marketing strategy to draw positive attention to it.
However, you might be caught up in the excitement of sharing content and engaging people on social media so much that you lose focus on your main objective.
Deviating from your brand can be in terms of irrelevant content, deviated conversations, among others.
When posting on Facebook, ensure you are specific and categorical to compliment your brand ranging from color to the industry you are in.
Customize your images and quotes to favor your brand and build your image positively.
07. Minimal community activity
People want to be highly engaged on social media, and that is why they are termed as social platforms. When activity is low on a site, people look for greener pastures, which automatically hurts your site.
Upon sharing your content, do not leave it at that. Follow up on your audience and the feedback they give, and if none, probe them to give feedback.
Find other creative ways to engage them like asking questions, conducting surveys, posting challenges and competitions, as well as staging giveaways.
08. Underusing available features and resources
Being in social media is in itself a marketing strategy, but there is so much more potential in achieving better results from the variety of resources provided.
A mistake you could be making is overlooking the availability of the resources on Facebook like the boost button, creating ads, creating events and campaigns, conducting surveys as well as live streaming.
Some of these features are very resourceful for the boost of your site if properly used. Try out as many of them as you can but be tactful about their use for the desired results.
09. Oversharing content
It is considered very appropriate to consistently share content and engage your audience, but everything has a limit.
While you are chasing after getting traffic for your site, you do not want to cause information overload on your audience.
Oversharing content often comes across as trying too hard and can push people further away from your site.
Be tactful about the posts you share in a day and be consistent with it to build a routine for your audience. For example, posting every 3 days in a week at a particular hour sets your audience to a level of expectation, giving them something to look forward to.
10. Only posting your own content
No one likes a proud loner. As much as you might have a lot of content you could share, too much of everything is monotonous and can get boring for your audience.
Unlike on your site where it is key to share your own content, it is okay to throw in different posts from different people on Facebook.
Be careful when choosing what to post as is should compliment your brand and prick interest in people to check out more of what you content in that line of thought.
Before you plan on writing another post on Facebook, are you aware of any mistakes that might disadvantage your site? These top mistakes can be corrected and/or avoided, so make an intentional move to work on them and achieve favorable results on both Facebook and your site.
About the author: Robert Hoffman is the content manager of Shared Count which is an online platform that provides social metrics of any website through its dashboard and API. His company helps people in getting the number of likes, shares, reactions and comments for Facebook as well as the number of pins on Pinterest, and stumbles on StumbleUpon.