The saying that life is a rat race is more evident on social media more than anywhere else on this planet. Conversions of visitors to your social media profiles from just visitors to clients is the most important use of social media and it is a game of numbers, so the importance of social media becomes a game of numbers as well. The bigger your audience, the more numbers you are likely to convert. It is therefore essential that you get the basics of social media use right. In view of these, here is a list of some of the techniques that you can use to boost your social media use for maximal utility.
Know your goals and objectives
You must know what exactly it is that you want to get out of your social media activities. Is it more sales in general? Promotion of a particular product or simply just getting word out there that you are around? That will be your guiding light, or as they would call it in media circles, your angle. Understand the functioning of each of the available social media platforms and how to take advantage of each for maximum benefit.
Understand the needs of the audience
Once you know what you are looking for as a business, it guides you to find your target market and the next target is getting to know them. You must learn what it is that they need so that you are able to effectively get and hold their attention. Know and understand what material they are interested in reading, and that is precisely what you give them. Of course they will have to come to your site to get what it is they want and that is success for you.
Show them your human side
You know your end game and their needs, so the only thing remaining is to make your approach to the audience. One of the most effective ways to make sure that they pay attention to you is to show them that they can relate to you, and you to them. Showing them your human side does the trick here. As a corporate body, your human side is the softer side of you. Put up posts that show who you really are, including your staff goofing around. To add a personal touch, undertake to reply to every last comment on your posts.
Usually, there is too much emphasis on optimizing websites for search engine visibility, yet not enough for social media accounts. Therefore, you should make your posts strategic, plugging in keywords that are aligned with your business. Think of what you would be searching for, on Google for instance, that is aligned with your line of business if you were a client and include them as your keywords. The tools used SEO of websites are also applicable for social media pages and you might want to consider using them for the best results.
Link your website to your profiles
You have now generated interest in your firm by the third step so now is the time to give the chance to those who wish to know you better to do so. As you would leave links to all your social media platforms on your website to build a following, so should you link your website to all your social media profiles. This makes it easier, and even provides motivation to some of the users to visit your site and gather more information on you.
Remember that this is a game of numbers and the more the number of people that you can get to come to your site, the better you are your odds of reaping from it. The easiest route here is to share the links to your social media profiles as widely as possible, that means attaching the links on every possible occasion and encouraging their recipients to share them as well. You should not turn your sharing into spamming as that will be counterproductive, driving people away from you.
Post only valuable content
If you were an author, the most effective way to boost the sales of your books would be to write incredibly good books. You may have the best possible marketing ensemble, but it is not possible to promote poor quality content sustainably. Therefore, endeavor to optimize your marketability by putting up only content that is valuable and of a high quality. This way, you boost your chances of getting shares from the audience that gets to see the content first. Valuable content in this case is content that is of use to the audience and this hacks back to knowing the needs of your target audience. Quality, on the other hand encompasses many aspects, including the language and grammar used in the posts. You do not have to worry about these though, since there are a few resources that you can employ to improve on them they include:
- Grammarly ensures you avoid all sorts of grammatical errors in your writing. All you need is to open an account with them and you can pass all your material through it and scan for any grammatical errors, which it highlights, complete with explanations and suggestions.
- Smart Paper Help offers professional writing services in case you need a breath of fresh air in your writing style and content. You only provide the subject and the professional writers handle all the writing for you at a price. They hold the money you pay until you are completely satisfied with the results.
- Turnitin is a tool developed for students, but it is highly effective in ensuring that you do not publish plagiarized work. It checks for plagiarism through a wide online database and alerts you so that you can rectify the affected areas.
Provide extra motivation to the audience
Human beings naturally have a strong sense of self-preservation and before they can do you a favor such as visiting your social media sites they will first pose the question, “What’s in it for me?” When they do, you want to have an answer. A reasonable answer. All businesses with social media pages will promise unique content and all that so that is not enough of a bargaining chip to win you knew audience members. So provide something that will give you an edge such, say, free giveaways.
Utilize trivia games
Humans are naturally egotistical beings. That is a weakness as well as an opportunity that you can take advantage of by fanning their egos. How? You ask. Well, people like to be right and the most obvious ways to do this is by posing questions for them to answer. Everyone who thinks they have the right answer will respond. So have a portfolio of trivia games that you use to pull traffic your way, to engage with the audience and to provide them with some entertainment.
Make the most of Apps
Successfully managing social media is a demanding task that can also take up plenty of time. To avoid being overwhelmed by the same, you want to get as much help as you can in managing the social media accounts. Many apps have been developed specifically for that purpose. Examples include Echofon, which manages tweets so that you do not read any twice, Tweetdeck that helps you manage all social media activities and accounts, among others.