The fast changing time we live in, it is not enough to have a website. Today, Internet spends widely over desktop PC. Smart Phones, Tablets are the newly added devices to the Internet. Today most of Internet users are coming from these mobile devices. Responsive website has gained in significance and if you don’t have a mobile version of your website then there could be trouble while rendering it on mobile devices. To achieve the success of your business, your business website must target these visitors from mobile devices. So, I thought to discuss about importance of a responsive website for your business.
What is Responsive Web Design?
Responsive Web Design (RWD) is an approach of laying-out and coding a website such that the website provides an optimal viewing experience – ease of reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (from desktop computer monitors to mobile phones).
Briefly, Responsive website compatible for all screen sizes like desktop PC, laptops, tablets, smart phones and others.
Here are few advantages of a responsive website
01. Mobile vs. Desktop
Now we can see in Google analytic that between 30-50% of website traffic can be attributed to mobile phones and tablets (look the given pie chart). This trend is gaining momentum and statistics are projecting by 2015 more web browsing will be done on a mobile device rather than a desktop computer.
Google has said it “highly recommends using responsive design” and suggest this will become an important part of its search engine algorithm in 2014.
02. Improve Google Ranking
Given that a large number of search queries on Google come from mobile devices, the almighty search engine takes a positive view towards websites that are convenient for mobile visitors. Hence a mobile optimized website will not only create a better experience for users it will also ensure that there is higher search traffic.
03. Higher Conversions
We can also see direct results in Google Analytic Account for websites that are responsive in design with a well-designed user interface enhances the user experience which keeps them on the website longer, decreases the bounce rate and increases the conversion rate. A goal we’re all trying to achieve.
(Bounce rate represents the percentage of visitors who enter the site and “bounce” (leave the site) rather than continue viewing other pages within the same site)
(The conversion rate is the percentage of users who take a desired action. The archetypical example of conversion rate is the percentage of website visitors who buy something on the site)
04. Gives Your Business the Competitive Edge
Lack of responsive websites can today mean losing your customers to your competitors. On the other hand a mobile optimized website will mean that you can engage your customers and bring them back for more. Once their browsing experience is made convenient for them, they won’t have to look elsewhere. They can find your website anywhere and at just about any time, which will lead them back to your products rather than switching over to your competitors.
05. Cost Effective
Having a responsive website means one site for all devices. No need for a separate mobile website build saving you money. Time is another important factor here, one website to update, host, market and maintain. Saving time equals saving money.
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