Facebook is arguably one of the most popular social networking sites with hundreds of millions of active account holders around the world. These account holders regularly log onto their site, read information from their friends, share stories and even photos. Many businesses are now using this site to promote their products and interact with their customers. Such businesses can now get targeted traffic through Facebook if they so desire. It is important to consider the benefits of being popular on social media sites, especially popular ones such as Facebook.
In earlier post, I talked about free promotion methods and here I’m going to talk about Facebook ads that are the biggest marketing opportunity ever. If you just spend $1 per day on Facebook ads, you will get in front of 4,000 people that wouldn’t have seen you otherwise. If you are doing that and your competitors aren’t, you win the awareness game in your niche.
Why Facebook Ads are the biggest marketing opportunity ever
With Facebook ads, we have a totally unique opportunity. There are several things about them never before seen together:
- They can reach as many people or more people as radio or TV, and in whatever country.
- They have sophisticated targeting like AdWords, albeit on different criteria.
- The minimum spend is just $1 per day.
- They are the lowest cost per 1,000 impressions ad in history. They average around $0.25 per 1,000, which is only 1% of the cost of TV. Are you kidding me? Nope, it’s for real.
In other words, Facebook ads are mega-awareness raising, have good targeting, require very little commitment, and are unbelievably affordable.
Facebook also has retargeting options like AdWords does if you want to diversify your owned media beyond email and fans. If you’re not super-familiar, here are some of your targeting options (use one, a combination, or all):
- Interests (including job titles)
- Your own email lists
- Relationship status
- Education level
- College major
Facebook is one of the most popular websites on the Internet. With approximately 1.28 billion monthly active users, Facebook is the 2nd-most visited website on the Internet (behind Google). All those eyeballs mean plenty of exposure for your ads.
Facebook offers targeted advertising. Facebook allows advertisers to target a specific group of people based on age, personal interests and more. Facebook can even comb through user profiles to place your ads only on pages that mention a specific keyword.
You can increase customer loyalty through a Facebook fan page. Countless businesses have created Facebook fan pages that users can join. These pages allow your business to interact directly with your customers so that you can build loyalty and brand image.
Altogether, Facebook advertising is a powerful platform with a lot of options, and given its power, your company should have someone testing our Facebook ads for it, even if it’s just at $1 per day!
I hope this guide will help you to understand about the Facebook advertising. Feel free to share your thoughts via comments. If you are interested in receiving more articles, please subscribe us and do share this useful guide with your blogger friends.