Today, online marketing is evolving very fast. New tools, marketing technical solutions appear constantly like lightning. Don’t forget, these are just tools. You can use the newest, most expensive, the most sophisticated tools out there to reach out with your message to your targeted audience. But in the end it all lies in message you want to spread.
In this post I’m going to talk about probably the most important thing in a website. Content. Most of us think that if we can write well and know basic online marketing we can succeed online without knowing the few other very important smaller details.
Content Writing Tips – It will change your writing skill to expert
Let’s see the four basic weaknesses which from many websites and advertisements is missing. A lot depends on the little things. Think about it, if you skip the salt from the soup nobody would like it…
01. Is that my problem? What do I care?
People are selfish, they will not read your advertisement, website if you don’t give them something valuable. There’s no problem with the target audience, they are not stupid, if you can’t write quality content to keep them interested.
If you know who is your target audience you have to research what they need, what problems they have and after that try to give relevant answers. That’s why valuable and quality content takes a place.
02. Your site is not read collectively!
Most content writers and webmasters think they could easily say it even face to face to the visitor what they wrote. It is worth writing down what would you actually say to a live person but there’s one mistake everybody commits. When you imagine the audience you first see a crowd. The point is that you have to focus on the person. Focus on his problems and try to give custom answers. I know that you can’t give different answers for 100 people facing the same problem, but you’ll get the idea. Try to make it a little personal. Of course, this method it’s more likely to be used in email marketing where you can talk 1-on-1 to each subscriber, but it doesn’t hurt if you use it a bit to reach your target audience on your site too.
03. Instead of conditional speaking mode…
Due to our culture, common sense we often use conditional mode for politeness. We don’t want to be intrusive with our readers. Therefore we use:
- If you are interested…
- If you like our products, please contact us!
This suggests a lack of confidence. If you think about it, the above phrases do not mean anything. It’s obvious that they are only going to get in touch with you if they are interested in your products. Than what’s the purpose of these sentences? Here are a few solutions:
Be firm, but polite:
- Consult an expert colleague with confidence!
- Buy the new lawnmower with 5 year warranty!
Keep in mind that the condition should not be if the product is suitable, does the reader like it or does he trust you… because it’s not allowed to question these! The condition has to be something with which your potential buyers totally agree and could not even argue about it:
- If you want healthy and tasty food to spoil your family, buy this excellent cookbook!
- If you want help to set up an online business, contact us!
04. Call to action (CTA)
You have to tell your readers what you expect from them. Which should be the next step. If you won’t help him, he will feel like a too polite guest and will be afraid to take action. Encourage them!
Think about it… Some not too close friends come to visit. You open the door, invite them in. They’re standing in the hall. Until you don’t say to put down the jackets, they won’t do it. They enter the living room. You invite them to sit down. On the table you have some chips, soft drinks, water. They do not take anything. You’re the host, you must take action: Take some chips, fresh juice, it’s really good!
The visitor who arrives at your website feels like these polite guests. He doesn’t know what to do. You are the host of your website, it is up to you to help your visitors, to show them the path and eventually convert them into clients/subscribers.
I think this guide; content writing tips will help you to reach your writing skills to expert. Feel free to share your thoughts via comments.
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